I drive efficient growth for startups on Meta, TikTok, and YouTube ads.
Paid Media Strategy, Performance Marketing, Acquisition Marketing, App User Acquisition, LTV/CAC, Measurement, MMM, Meta Ads, Facebook Ads, TikTok Ads, Creative strategy, YouTube, Pinterest Ads, ASA, Segment, Attribution, Google Ads, Search Ads, Hypothesis Testing, Modeling, A/B Testing, SQL
Contact Natalia regarding:
work
Full-time jobs
Timeline
work
Job
Résumé
Jobs
verified_user
0% verified
Client Solution Manager, Entertainment
Meta
May 2025 - Current(1 year 6 months)
Director of Growth Marketing
Bamboo
Jun 2024 - Jun 2025(1 year 1 month)
Director, Paid Media (Fractional)
Songfinch
Feb 2023 - Sep 2023(8 months)
● Transitioned paid media operations in-house by hiring and training a team to manage a $40M+ budget ● Established an in-house Paid Creative team that produced 150 ads/month, which helped lower CAC by 25%
Director, Acquisition Marketing (Fractional)
Ellevest
Jan 2023 - Jan 2025(2 years 1 month)
Currently working with Ellevest as a consultant on their Growth and Marketing programs. Leading their efforts on measurement, creative strategy, and deploying marketing initiatives for acquisition, activation, and retention.
Director, Acquisition Marketing
Ellevest
Jun 2021 - Sep 2022(1 year 4 months)
Head of Paid Media (Fractional)
Various Startups
Aug 2020 - Jan 2025(4 years 6 months)
Clients: Levels Health, Alinea Invest, SIX Investing Platform, Sofive, Kids Empire, Nailboo, Freshie, Meso Goods I'm a Growth and Marketing consultant for various SMBs and high-growth startups. I have experience in D2C SaaS, Beauty, Wellness, Fintech, and e-commerce businesses. As a fractional Head of Growth, I articulate and advocate growth strategies to boards and investors on behalf of founders, securing their buy-in and facilitating profitable business expansion through strategic guidance and clear communication. ● Spearheaded the strategic allocation and management of a $40M+ annual performance marketing budget across paid marketing channels and CRM. I implemented rigorous performance forecasting and decision-making process that improv
Senior Manager, Paid Media
Thrive Market
Apr 2020 - Aug 2021(1 year 5 months)
The most impactful skill I deployed at Thrive Market was the ability to launch new marketing initiatives while collaborating with internal teams. ● Oversaw a sizable member acquisition budget across Paid Search, YouTube, Pinterest, Snapchat, and TikTok, driving profitable growth ● Led successful launch and scaling of new paid media initiatives on TikTok, YouTube, and Pinterest. These efforts expanded our marketing mix and significantly accelerated revenue growth and brand penetration across untapped audiences ● Worked with a cross-functional team of product managers, designers, and growth marketers to work on CRO (landing page and onboarding flow optimizations), which led to an 18% decrease in CAC ● Worked with a cross-functional team of da
Senior Manager, Growth Marketing
Cameo
Oct 2019 - Apr 2020(7 months)
S
Senior Director, Paid Media
Oct 2015 - Oct 2019(4 years 1 month)
I was a part of a leadership team at the ad-tech agency in Chicago. While there, we grew the company to become the 17th fastest-growing company, according to Inc500. ● Led the team that managed a $20M paid acquisition budget for Nordstrom's Trunk Club across Facebook, Instagram, Google, Pinterest, and Snapchat. ● Hired and trained a team of 20+ media planners and buyers in EU, US, and PH offices and implemented a rigorous process, improving marketing campaign performance by 30%
Director, Paid Media
Strike Social
Oct 2014 - Sep 2015(1 year)
● Developed new revenue streams by expanding the department's media buying capabilities to Facebook, Instagram, Pinterest, and Snapchat ● Planned and managed YouTube advertising campaigns for Fortune 500 clients, including Disney, Hollister, LinkedIn, Netflix, and Nike
Manager, Paid Media
MediaGroup Worldwide
Jan 2013 - Sep 2014(1 year 9 months)
Planned and managed paid search campaigns for fintech companies
M
Manager, Paid Media
Apr 2012 - Dec 2012(9 months)
Developed automated paid search optimization rules for WordWatch's SaaS platform
Manager, Paid Media
Underscore Marketing
Oct 2011 - Mar 2012(6 months)
Planned and managed paid search campaigns for pharmaceutical companies
M
Marketing Specialist, Paid Media
Apr 2011 - Jul 2011(4 months)
Managed paid search and lifecycle campaigns
Marketing Specialist, Paid Media
Splendia
Sep 2010 - Mar 2011(7 months)
Managed paid search campaigns focused on UK and Scandinavia