Robert Principe

I have sixteen years in retail, thirteen in ecommerce. I've been on the agency and operator side for brands in Health & Wellness and Pet, and on the agency side for Beauty, Apparel, and Sports & Outdoor.

That work put me inside a lot of brands' P&Ls, and the same gap kept showing up. Companies were pouring investment into Amazon, Walmart, and Shopify but treating affiliates and creators as an afterthought instead of a real channel. I spent years pointing clients toward that opportunity before I ever thought about stepping into it myself.

Through Levanta, brands recruit, manage, and pay affiliates and creators from one platform, across Amazon, Walmart, and Shopify, instead of running three separate programs. That means access to a vetted network of 85,000 plus creators and publishers, real performance tracking, and marketplace incentives like Amazon's Brand Referral Bonus to help offset commission costs. One platform, three marketplaces, no operational headache.

If you're an operator at a CPG, pet, or health and wellness brand thinking through affiliate and creator strategy, or how to unify your programs across Amazon, Walmart, and Shopify, I'm open to a conversation.