Miguel Chacón

Analytics Lead

HelloFresh

Mar 2023 - Dec 2024 (1 year 10 months)

Led a team of three analysts, overseeing all analytics functions for the referrals domain globally. • A/B Testing & Experimentation: Owned end-to-end testing functions across web and app platforms, streamlining experimentation processes and optimizing dashboards. • Revenue & Conversion Forecasting: Developed and implemented a forecasting model for global referral revenue, achieving 97% accuracy. Additionally, owned the referral revenue forecasting process. • Pricing Optimization: Owned customer discount structures and rewards for new referrers, driving both acquisition and retention. • Data Visualization and Reporting: Built and maintained interactive dashboards to inform P&L owners and senior executives, enabling data-driven decision-makin

Senior Analyst

Wayfair

Mar 2021 - Mar 2023 (2 years 1 month)

• Revenue-Generating Analytics: Owned the algorithm populating products into promotional landing pages, contributing to $200M+ in annual revenue through performance optimization. • EU Promotional Campaign Leadership: Led analytics for EU promotional campaigns, driving $30M+ in yearly revenue by leveraging data-driven insights for strategic decision-making and campaign execution. • Automation: Designed and built EU-wide merchandising automation for TV and Social Media spots, saving 400 FTE hours annually and improving inventory security by 50%

I

Consultant

IB

Jul 2020 - Nov 2020 (5 months)

• Delivered a lead generation strategy, marketing automation map, and financial growth model for a consultancy specialized in international business development and M&A for the pharmaceutical industry.

Graduate Student Consultant

Unilever

Sep 2019 - Jul 2020 (11 months)

• Deliver actionable recommendations for revenue growth and an improved customer experience across all brand shops in the Spanish market. • Conduct market sizings, consumer segmentations, and competitor analyses with a team of five colleagues. • Cooperate directly with the client to guide the needs of the project.

Senior Data Analyst

Global University Systems

Jun 2018 - Sep 2019 (1 year 4 months)

• Managed quarterly media planning and adjusted brand strategy guiding all paid media channels. • Applied predictive quantitative analysis of CRM data and qualitative research to plan market-entry projects with a focus on revenue growth and ROI. • Managed campaign launches on a project basis from the research and proposal stage to the execution, result-tracking, and optimization stages. • Conducted actionable competitive intelligence, consumer insights, and market research presentations and reports for upper management.

Data Analyst

Global University Systems

Oct 2017 - Jun 2018 (9 months)

C

Intern

Consulate General of Nicaragua in Miami

Feb 2017 - May 2017 (4 months)

Intern

Organización de los Estados Americanos

Sep 2015 - Dec 2015 (4 months)

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