Aditi Kapoor

Senior Digital Marketing Executive

DAMAC Properties

May 2024 - Current (2 years 2 months)

• Designed comprehensive SEO strategies, leading to a 43% increase in website engagement and 8% sales growth per quarter. • Developed and executed PPC campaigns on Google Ads and Bing Ads, achieving a 30% reduction in cost-per-click (CPC) while improving lead quality. • Conducted in-depth keyword research, competitor analysis, and content optimization to identify and capitalize on growth opportunities. • Tracked and analyzed marketing performance metrics using Salesforce and Power BI, presenting insights to key stakeholders for strategic planning. • Collaborate closely with cross-functional teams to ensure SEO best practices are integrated into content creation and user experience design.

P

Senior Content Creator

Precise,

Aug 2023 - Apr 2024 (9 months)

• Marketing Content Creation: Created a diverse range of SEO and PPC-optimized content, improving page performance and user engagement. • 360° Campaign Development: Formulated 360 campaigns to effectively target and engage audiences through strategic use of social and paid media. • Social Media Campaign Execution: Formulated 360 campaigns to effectively target and engage audiences through comprehensive marketing strategies. • Leveraged Power BI dashboards to monitor campaign performance and inform decisions on ad spend allocation. • Enhancing Website Content: Collaborated with the UX team to craft engaging website content aimed at maximizing business for the company • Applied SEO techniques and Google Analytics insights to enhance con

Editorial Consultant

Deloitte

Jun 2019 - Jul 2023 (4 years 2 months)

Senior Content Editor

Cactus Communications

Oct 2018 - May 2019 (8 months)

• Guideline Establishment and Manuscript Formatting: Established job-specific guidelines and formatted manuscripts in accordance with the requirements of the target journal (APA, MLA, Chicago) • Research Journal Editing: Ensured research journals met international standards through meticulous editing

T

Senior Knowledge Expert (English)

T.I.M.E

Mar 2016 - Sep 2018 (2 years 7 months)

• Training and Content Development: Trained candidates for esteemed MBA institutions and created Verbal Ability content for newspaper segments. • Competency Growth Facilitation: Conducted interviews, discussions, and debates to facilitate development of key competencies and soft skills among CAT exam candidates.

G

Content Lead

Gyanm,

Jun 2013 - Feb 2016 (2 years 9 months)

• Content Development Enhancement: Collaborated with the editorial team to refine methodologies for content creation • Performance Evaluation and Policy Assessment: Assessed performance and policies against established metrics

V

Software Developer

Verizon,

Jun 2012 - May 2013 (1 year)

• Project Analysis and Reporting: Assessed potential design and technical issues in projects, providing evaluative reports to business clients • Collaboration with Verizon US Team: Coordinated with the communications department (the US Division) to understand SRS documents and engage in discussions regarding key planning and design areas • User Requirements Gathering: Conducted meetings with key business users to gather information on business processes and user requirements

About

Detail

Timeline

Résumé