Joan Vandermate

VP of Product and Customer Marketing

Globalization Partners

Apr 2022 - Sep 2024 (2 years 6 months)

Leading Product Marketing, Customer Advocacy and Market Research teams for Globalization Partners, the market leader in SaaS employer of record solutions. • Grew G-P’s SaaS revenue by 75% between 2022 and 2024 • Partnered with leading HR Tech brands including Workday, ADP, TriNet and dozens more • Built a global team of experts in product marketing, go-to-market, market research, market analysis and customer advocacy. • Repositioned G-P’s brand, transitioning from an HR services company to a SaaS HR technology company. • G-P named as market leader by leading analysts: Everest Group, Nelson Hall and IEC and winner of Lighthouse Research HR Tech award for best global solution

Global Head of Marketing and Revenue Operations

Logitech

Jan 2019 - Apr 2022 (3 years 4 months)

Leading global marketing and revenue operations teams for Logitech's B2B business • Built marketing team from the ground up in a start up division of a multi-brand consumer products company; growing Logitech Collaboration revenue from $70 million to over $1.3 billion in 5 years. • Transformed the collaboration market by creating and dominating a new product category “USB conference cams” and driving consumer and business adoption of Logitech collaboration products. • Developed strong marketing alliances with key players in the industry: Microsoft, Zoom and Google, enabling Logitech to capture market share leadership in video collaboration hardware. • Created and executed global integrated brand and awareness campaigns leveraging humor and L

Global Head of Marketing, Collaboration Business

Logitech

Jan 2016 - Jan 2019 (3 years 1 month)

Global marketing leader, Logitech Video Collaboration

Chief Marketing Officer

Vidyo

Oct 2012 - Jan 2016 (3 years 4 months)

Global marketing leader for video collaboration SaaS pioneer • Grew revenue by more than 250% from 2012 to 2016 by increasing market awareness of Vidyo through thought leadership programs, influencer marketing, and focusing on integrated digital campaigns. • Doubled web traffic by launching SEO-optimized website with improved content, messaging and navigation. • Won major accounts including 40 of the top 100 healthcare delivery networks in the US, the US Department of Defense, financial services and technology brands including Barclays, BofA, Bloomberg, Apple and Google by focusing on healthcare, government, financial services and technology markets. • Realigned company strategy around SaaS and PaaS business models, enabling Vidyo to differ

Vice President of Marketing

Polycom

Jan 2006 - Jan 2010 (4 years 1 month)

Led global marketing team for Polycom's video conferencing business unit • Increased infrastructure portfolio revenue by 200% by refreshing and re-launching Polycom’s video infrastructure portfolio • Grew overall business unit revenue from $500M to $750M with quarter over quarter growth in 13 out of 14 quarters • Created vertical solutions marketing team which included subject matter experts from government, healthcare, education, and financial services, leading to double digit growth in each of those industries • Served as lead spokesperson for Polycom to press, analysts and industry influencers

Vice President, Product Management

Siemens

Jan 2001 - Jan 2006 (5 years 1 month)

Head of Product Management with P&L responsibility for Siemens Enterprise Communications VOIP portfolio - Achieved 126% of annual profit target through focus on strategic global accounts, supply chain improvements, inventory management - Reduced spending by 15% on 3rd party products and technologies - Maintained consistent profitability from 2001-2006 during market decline and turmoil through rigorous application of strategic planning process and Lean Six Sigma techniques and tools - Contributed annual product revenues of +$300M, services revenues of +$350M and operating profit of $38M in 2005 - Managed +$8M budget annual OPEX budget and a 35 member team of managers and financial analysts - Reduced costs by 20% by improving product

Director, Product Marketing

Siemens

Jan 1995 - Jan 2001 (6 years 1 month)

My Responsibilities: • Managed 10 Product Marketing Managers & Product Evangelists in Siemens’ network integration business unit 3rd hire in a newly formed business unit which grew in 5 years to be the #1 global network integrator. Grew company using aggressive marketing of Siemens global reach, project management expertise, brand trust and stability My Accomplishments: • Grew network products business unit revenue from $0 to +$350M from 1995 to 2006 Achieved Siemens President’s Club membership in 1996 and 1997

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