Sales Enablement Specialist
May 2023 - Dec 2024 (1 year 8 months)
• Implemented ZoomInfo and Octopus CRM, improving lead quality by 75% and digital selling efficiency by 40%.
• Optimized 50+ outreach campaigns, increasing email open rates to 43% and click-through rates by 30%.
• Developed comprehensive SDR 'road map', reducing new hire ramp-up time.
• Led sales process standardization, contributing to 30% reduction in sales cycle length.