Melody Hernandez
Melody Hernandez
About
Detail
Vice President, Global Influencer/Creator Partnerships and Talent Services
United States
Melody Darlene Hernandez is a forward-thinking senior brand and partnerships executive with 18+ years of experience steering growth and innovation for top entertainment and consumer brands. Known for pioneering first-of-its-kind initiatives that redefine what’s possible for agencies, talent, and brands —from $MM influencer campaigns to celebrity-founded products and partnerships. A strategic problem solver and culture builder, praised for turning ambiguity into opportunity and shaping monetization strategies that become industry benchmarks. Passionate about storytelling, brand development, and empowering teams to deliver high-impact work that resonates with diverse, global audiences.
In her most recent role as a Partner and Vice President at Digital Media Management (DMM), during her 13 year tenure at the digital creative agency, she not only developed and grew the brands of her clients, but played a pivotal role in scaling DMM from 8 to 250 employees. She built new agency capabilities and teams that expanded core services and profitability, culminating in DMM’s successful acquisition to Keywords Studios in 2023.
As a leader within DMM, Melody oversaw and led several separate divisions and teams simultaneously - from Influencer & Creator Partnerships, Talent Partnerships & Services, Performance Marketing (paid media, sms & email marketing), and Consumer Brands. She has developed marketing campaigns for Apple, Walmart, Amazon (Prime and Studios), NBC, Fox, Warner Bros, Nike, et al, and has developed DTC brands for and with celebrities like Kate Walsh, Bethenny Frankel, Felicity Huffman, and Ashley Tisdale. Her expertise has earned the trust of many A-listers, having managed digital strategies for Vanessa Hudgens, Shay Mitchell, Nicole Kidman, Tiffany Haddish and many other global celebrities and influencers.
In her free time, Melody has a passion for working with and mentoring young professionals, developing roadmaps to help them achieve success.
Born and raised in Los Angeles, Melody is a first generation Latina and is obsessed with skincare, oat milk lattes, and 90s/00s R&B.
In her most recent role as a Partner and Vice President at Digital Media Management (DMM), during her 13 year tenure at the digital creative agency, she not only developed and grew the brands of her clients, but played a pivotal role in scaling DMM from 8 to 250 employees. She built new agency capabilities and teams that expanded core services and profitability, culminating in DMM’s successful acquisition to Keywords Studios in 2023.
As a leader within DMM, Melody oversaw and led several separate divisions and teams simultaneously - from Influencer & Creator Partnerships, Talent Partnerships & Services, Performance Marketing (paid media, sms & email marketing), and Consumer Brands. She has developed marketing campaigns for Apple, Walmart, Amazon (Prime and Studios), NBC, Fox, Warner Bros, Nike, et al, and has developed DTC brands for and with celebrities like Kate Walsh, Bethenny Frankel, Felicity Huffman, and Ashley Tisdale. Her expertise has earned the trust of many A-listers, having managed digital strategies for Vanessa Hudgens, Shay Mitchell, Nicole Kidman, Tiffany Haddish and many other global celebrities and influencers.
In her free time, Melody has a passion for working with and mentoring young professionals, developing roadmaps to help them achieve success.
Born and raised in Los Angeles, Melody is a first generation Latina and is obsessed with skincare, oat milk lattes, and 90s/00s R&B.
