Kasimir Bergman

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Client Director / Marketing Advisor

Jan 2026 - Current (10 months)

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Growth Marketing Manager

Jan 2025 - Jul 2025 (7 months)

• Spearheaded growth marketing initiatives for Smartvatten in Sweden and Norway, focusing on lead generation and B2B marketing strategies.
• Managed and optimized LinkedIn Ads and Google Ads campaigns, resulting in a 30% increase in qualified leads.
• Developed and executed event marketing strategies that enhanced brand visibility and engagement, contributing to a 25% rise in customer inquiries.

Growth Marketing Manager

M-Files

Jul 2023 - Jan 2025 (1 year 7 months)

- Responsible for all marketing & PR activities, digital and traditional, including Social media. Ensuring that we create a constant noise toward prospects. - Creating a clear plan for generating leads to meet our targets. - Forecasting and managing the Swedish marketing budget, making sure we keep costs down by constantly evaluating and streamlining processes. - Created 246,1% of pipeline attainment in my first quarter. - Reached my half year targets after 3 months. - Ended with 158.1% of pipeline attainment in my first 6 months.

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Marketing Project Manager

May 2022 - Jun 2023 (1 year 2 months)

- Responsible for all marketing activities, digital and traditional. Ensuring that we create a constant noise toward potential businesses. - Internal and external communication, including PR work, creating thought leadership pieces with experts within Curamando, and pitching them to relevant industry press. - Building a clear marketing strategy and marketing plan which is in line with the Commercial team KPI’s. - Forecasting and managing the Marketing budget, making sure we keep costs down by constantly evaluating and streamlining processes. - Acting brand guardian, including building brand identity and creating guidelines. - Producing and managing internal and external events for employer branding and generating new leads. - Creating co-ma

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Digital Marketing & Content Specialist

PELTARION (acquired by King)

Mar 2021 - May 2022 (1 year 3 months)

- Responsible for all the Digital Marketing activities across all channels and other outlets - Managing and analyzing data from Google Analytics, and Hotjar, ensuring that our website is optimized to its full potential. - Responsible for the Google Ads account, Meta Business Manager, and LinkedIn Ads Manager. Implemented new SEO and SEM strategy decreasing ad spending by 60%. - Researching and manager of all Co-marketing opportunities (both with businesses and influencers). - Filming and editing videos and recording live events for website and social media channels. Wrote and produced a short animated video explaining the SaaS on a more easily understood level. - Producing marketing materials in Adobe Creative Suite.

Marketing Project Manager

Viaplay Group

Sep 2020 - Feb 2021 (6 months)

- Creating and managing digital and traditional marketing campaigns for various TV and app formats ensuring that it's in line with the marketing strategy and plan. - Responsible for all the on-air sports promos ensuring that it is in line with the marketing plan and that we highlight the content that will gain the most views. - Responsible for all the sports promos for social media, highlighting the most interesting parts suitable for social media. - Responsible for all the printed sports campaigns aligning it with the rest of the campaigns.

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Project Manager, Creative

Oct 2018 - Sep 2020 (2 years)

- Working with the brands MTV, Nickelodeon, Comedy Central and Paramount Network. - Project management of all the on-air and off-air marketing campaigns. Ensuring that it's in line with the marketing strategy and plan. - Be the link between the Marketing and Social Media-, B2B-/affiliate marketing-, and Creative departments, making sure that everybody is in line with the overall strategy and plan. - The link between the US HQ Creative department ensures that we follow the latest guidelines and brand books. - Quality control of all the on-air promotional trailers and all the off-air promotional material such as banners, social media posts with suitable captions, and videos for social media and other digital platforms. - Managing the day-to-d

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Creative Coordinator

Apr 2017 - Oct 2018 (1 year 7 months)

- Coordinating all the on-air and off-air marketing campaigns. - Quality control of all the on-air promotional trailers and all the off-air promotional material such as banners, and videos for social media and digital platforms. - Booking of, and briefing for creative freelance producers/graphic designers/motion graphic designers that we collaborate with. - Creating expenses, invoice processing, and making sure they all are aligned with the budget forecast on a monthly basis.

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Marketing Project Lead

Oct 2016 - Apr 2017 (7 months)

- In charge of all printed campaigns including in-store marketing (including digital screens). Conducting market research including extensive competitive analysis making sure the Viasat brand stands out from the rest, and that correct offers are being highlighted and displayed. - Managing the production of brochures, and customer agreements, ensuring with all stakeholders that the wording is correct and that the correct information and offers are being highlighted. - Managing the production of D2C marketing (through traditional mailboxes). Setting requirements for all the media agencies that we work with. - Being the connection between the marketing and sales team, ensuring that everybody is in line with the overall strategy and objectives.

Sports Content Coordinator

Viaplay Group

Apr 2016 - Oct 2016 (7 months)

- Created Content for the website and app before, during, and after the 2016 Summer Olympics. Testing the pilot Olympics app created by our tech team to ensure that the user experience meets the expectations. - Edited imagery in Photoshop to fit the purpose of the upcoming game, gaining viewers' interest and ensuring that the format and dimensions are correct for all the potential outlets: TV, Desktop, and Mobile. - Created synopsis and other copy to fit the upcoming game. Research previously played games to ensure that the facts and stats are correct. - Responsible for publishing the content in CMS. Ensuring that everything looks great, and that the titles, synopsis, imagery, and broadcast are connected to the right link.

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Pressansvarig

Apr 2015 - May 2016 (1 year 2 months)

- Managed and operated social media accounts. - Managed and operated the website. - Wrote press releases and handled contact with magazines and other media outlets. - Created mailing lists for newsletters and other updates. - Filmed and edited promo videos. - Created promo images and posters (both digital and print). - Filmed live shows and events. - Content creation for social media.

About

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Kasimir Bergman

About

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Behavioral traits