Clementine Joly

Marketing VP

Nivoda

Aug 2023 - May 2025 (1 year 10 months)

Head of Marketing

CarNextcom

Apr 2022 - Aug 2023 (1 year 5 months)

- Key member of leadership team with regular collaboration with CFO, CEO and CPO to align on overarching vision and business objectives.
- Lead marketing strategy and team of 10, identifying opportunities for CarNext to reach new market segments and expand market share inc. media & creative strategy.
- Create short and long term goals by defining actionable annual/quarterly plans with finance and CEO, focusing on lead generation and CAC.
- Provide inputs to growth, product marketing and branding strategy with deep knowledge of market insights and industry trends
- Drove key improvements to measurement strategy and attribution models to deliver actionable data insights
- Define, measure and report KPIs and performanc

Head of Marketing - Europe

Rocket

Mar 2021 - Apr 2022 (1 year 2 months)

- Lead end to end marketing strategy for new food tech start-up with rapid growth strategy
- Successfully launched across 7 countries within 1 year, including driving product to become #1 downloaded food and bev app in our first launch market (Cyprus).
- Define long and short term growth goals for each new market while building out measurement plans and implementing analytics
- Responsible for monthly order goals with consistent track record of beating forecasts by 10%+.
- Fully built marketing department, hiring team of 9 marketers and creating all internal and cross-functional processes including managing agency partners for media, creative & PR.

Performance Marketing Strategy Lead

Square

Jul 2018 - Mar 2021 (2 years 9 months)

• Lead end to end performance marketing strategy across Square’s product lines with goal of maximizing revenue for Square, building strong partnership with product teams.
• Lead, coach and nurture team of 3 strategists
• Lead monthly performance marketing review with c-staff and GMs to build transparency on focus areas and results within performance marketing.
• Built out Display program resulting in 420% growth in spend and 663% increase in revenue YoY for the channel
• Lead partnership with creative team to build best-in-class creative and drive faster speed to market by onboarding creative management platform, building new cross-functional processes, creating education sessions and influencing leaders on the value of

Global Digital Media Strategy

Autodesk

Apr 2017 - Jul 2018 (1 year 4 months)

• Lead global digital advertising business, overseeing team of 4, covering most paid digital channels (Programmatic, Display, Video, Native, Social) and 14+ markets
• Lead digital media strategy development across Autodesk industries and product lines in collaboration with industry managers and web teams.
• Increased ROI by 390% YoY with in-house team
• Own and nurture partnerships with media vendors and publishers
• Active participant in data federation project with engineering to create attribution across data siloes
• Lead GDPR regulation initiatives on behalf of department in collaboration with legal team
• Lead research and implementation of reporting solution for digital advertising (Datorama)

Display Strategy Lead

Autodesk

Sep 2015 - Apr 2017 (1 year 8 months)

• Led migration from agency model to in-house practice for Digital media. Fully planned and successfully launched new global practice for Autodesk.
• Developed center of excellence for Digital channels such as Display/Video/Native etc… and led global strategy
• Designed and implemented net new finance process in collaboration with finance and procurement to support digital media processes
• Developed MSA in collaboration with legal team and successfully onboarded 30+ vendors
• Hired team of 4 people to manage day-to-day planning, execution & trafficking of digital campaigns
• Developed tagging strategy for complex web environment with ad ops specialist in collaboration with Advanced Analytics & Web Publishing teams

E

International Marketing Consultant

Etincelle Inc

Mar 2009 - Jan 2010 (11 months)

Intern

Point Soleil

Jun 2008 - Aug 2008 (3 months)

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Clementine Joly

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