Kenji Morimitsu

Hello World! I have over 6 years of professional experience in digital marketing with a specialization in paid search advertising. I have worked with multiple B2B clients, including Warner Bros, FedEx Office, and DC Comics, managing budgets up to $16.8M. I have a wide range of skills, including expertise in Google Adwords, Bing Ads, Facebook Ads, Google Analytics, and Google Data Studio. Additionally, I am experienced in SEO collaboration, audience targeting, landing page optimization, competitive analysis, and A/B testing. As a Search Supervisor at Hearts & Science, I led the development, management, and coordination of a $2M campaign for FedEx Office, where I implemented strategic insight in developing long-term execution for paid search, display, and YouTube. I reconstructed two campaign structures, increasing CPA, CTR, IMPR, relevancy/quality score by 1200% and increasing overall ROI by up to +500%. I also managed a team of paid media specialists and allocated client budgets to hit quarterly targets. In my previous role as a Search Strategist at Hearts & Science, I managed a $16.8M campaign for Warner Bros, including conducting keyword research, ad copywriting, and competitor analysis. I identified opportunities to implement effective methods to boost account performance, sharing best strategies with the team and co-agencies to drive improvements in our overall KPIs. Before that, I worked as a Paid Search Strategist at Lilikoi Agency, where I managed 7 accounts with budgeting, pacing, campaign creation, and optimization tactics. I created, optimized, executed, and reported paid search and social campaigns for various platforms such as Google, Bing, Facebook, and Instagram. I also strategized tactical plans for internal teams, pulled PPC reports, bid management, negative keywords, A/B test creative ad copies/landing pages, and managed daily tasks. I have a Bachelor of Science in Internet Marketing from Full Sail University and am proficient in Microsoft Excel, communication and collaboration, organization, and project management. I am detail-oriented, a team player and hold a Google Adwords Certification.