Trend Report: The Future of Individual Premium Mobility for BMW (Munich)
Aug 2014 - Oct 2014 (3 months)
Within CDTM's Trend Seminar, students work together with an industry partner to analyze trends, describe scenarios and develop promising business ideas within a certain field of digital technology.
After the seven full-time weeks of the course, the discovered trends, scenarios and business concepts are put together in the form of a book of 300-350 pages, the Trend Report.