Noah Greenberg
Noah Greenberg
About
Detail
CEO
New York, United States
CEO at Stacker, an earned syndication platform connecting media outlets and their readers with high quality, original research and insights from third-party organizations investing in editorial.
There's so much incredible content being produced by organizations that don't fit the mold of a "traditional" publisher. Whether it's companies like Instacart or Redfin hiring data journalists to tell stories from their proprietary data, or non-profits unearthing untold stories, there is one common thread as teams navigate their strategies: a need for distribution.
Stacker Connect is the only platform that organically amplifies the reach of your content by syndicating original stories and research to thousands of publishers, driving earned media at scale.
Contributing members typically distribute on Stacker's newswire for a mix of 3 reasons:
- PR/Earned Audience: they have great content and want more organic audience to read it
- SEO: they have great content and want authoritative backlinks from hundreds of news outlets each month
- GEO/AEO: they have great content and want to leverage it to boost visibility in AI Search
Working with over 200 contributing orgs, I've gotten a front row seat to a few incredible trends, which I cover here:
1) Brands hiring journalists to build out internal newsrooms, as they realize that being the source potential customers come to for industry news is just as valuable as waiting to be covered by the news. To this end, I frequently post round ups of the jobs popping up in this space/feeding into this trend.
2) How marketers are adapting to the shift into AI Search and the prevalence of LLMs as a discovery channel. I get to talk to a LOT of folks in content, PR/comms and SEO about how they are proving the value of their work in this new era. How do you prove ROI around GEO? What should you even be measuring?
3) Personal brand and the value to anyone from a founder to an intern in building an audience. The past couple years I've been leaning heavily into how to leverage LinkedIn not just to build an audience, but an audience that actually drives value for your career or your business (eg get people in your target market to follow you, and how to extract value from that over time).
Interested in the potential of distributing your content through Stacker Newswire? learn more @ stacker.com
There's so much incredible content being produced by organizations that don't fit the mold of a "traditional" publisher. Whether it's companies like Instacart or Redfin hiring data journalists to tell stories from their proprietary data, or non-profits unearthing untold stories, there is one common thread as teams navigate their strategies: a need for distribution.
Stacker Connect is the only platform that organically amplifies the reach of your content by syndicating original stories and research to thousands of publishers, driving earned media at scale.
Contributing members typically distribute on Stacker's newswire for a mix of 3 reasons:
- PR/Earned Audience: they have great content and want more organic audience to read it
- SEO: they have great content and want authoritative backlinks from hundreds of news outlets each month
- GEO/AEO: they have great content and want to leverage it to boost visibility in AI Search
Working with over 200 contributing orgs, I've gotten a front row seat to a few incredible trends, which I cover here:
1) Brands hiring journalists to build out internal newsrooms, as they realize that being the source potential customers come to for industry news is just as valuable as waiting to be covered by the news. To this end, I frequently post round ups of the jobs popping up in this space/feeding into this trend.
2) How marketers are adapting to the shift into AI Search and the prevalence of LLMs as a discovery channel. I get to talk to a LOT of folks in content, PR/comms and SEO about how they are proving the value of their work in this new era. How do you prove ROI around GEO? What should you even be measuring?
3) Personal brand and the value to anyone from a founder to an intern in building an audience. The past couple years I've been leaning heavily into how to leverage LinkedIn not just to build an audience, but an audience that actually drives value for your career or your business (eg get people in your target market to follow you, and how to extract value from that over time).
Interested in the potential of distributing your content through Stacker Newswire? learn more @ stacker.com
