Laura Kates

Head of People and Internal Operations

Vetcove

Sep 2020 - Current (6 years)

Manager, Ad Operations

Unified

Jun 2018 - Sep 2020 (2 years 4 months)

✔Manages and develops the entire EC account management team to deliver against client and company goals ✔Creates, evolves, and implements internal and external processes to streamline day to day functions and macro level projects ✔Proactively solves problems and coaches the operations team through individual and account roadblocks ✔Oversees the account health across all of Unified's East Coast clients ✔Contributes to revenue growth through driving strategic incremental opportunities based on campaign performance ✔Diagnoses campaign delivery issues and develop strategies to combat inefficiency ✔Collaborates with product team to enhance company's proprietary technology based on internal and client feedback, as well as updates made by publi

Team Lead, New Business Ad Operations

Unified

Sep 2016 - May 2018 (1 year 9 months)

✔Onboard new clients testing with Unified and bring them to contract ✔Audit potential client data, pointing out flaws in execution and process to present to Brands and agencies looking to potentially partner with Unified ✔ Grow accounts via revenue, amount of campaigns, and amount of brands/ Lines of Business ✔ Develop and manage relationships with publishers and 3rd party vendors ✔ Lead various account teams to ensure that clients are being properly set up for success with their managed service campaigns ✔Build processes around on-boarding new clients to the managed services team ✔Lead new client Discovery Calls to gather all necessary info on new business and assess what the workload, campaign complexity and staffing potential looks

Account Strategy Manager, New Business

Unified

Jan 2016 - Sep 2016 (9 months)

✔ Managing and growing our top clients' business through strategic hands-on advisory and campaign management. ✔ Overseeing a client execution team delivering results to our highest-profile and highest-budget clients, and managing workload between supporting Account Managers. ✔ Taking the lead on client RFP responses in conjunction with Sales and Strategy teams, from managing external and internal communication, to producing highly strategic client deliverables. ✔ Guiding and executing our most intricate campaigns that make use of unreleased publisher alpha/beta products, have complex targeting requirements, or involve multi-channel and cross-platform integrations. ✔ Helping clients measure their advertising campaign success and ROI by deliv

Account Manager

Unified

Jan 2015 - Dec 2015 (1 year)

✔ Managing and supporting a social advertising portfolio of top digital agencies and Fortune 500 brands. ✔ Helping clients measure their advertising campaign success and ROI, and assisting in achieving KPI goals through constant communication and quantitative insight. ✔ Identifying and executing incremental revenue opportunities with current and prospective accounts on Facebook and Twitter. ✔ Building positive business relationships with my account base through proactive support, on-site visits, and client education/training

Client Services Manager

SHIFTcom

Mar 2014 - Dec 2014 (10 months)

✔ Built, ran, and optimized social media ad campaigns for Fortune 500 clients across Facebook, Twitter, and LinkedIn using each publisher's advertising platform. ✔ Managed a portfolio of initiatives totalling several million dollars per quarter from start to finish, with a focus on to profitability, spend efficiency, and client satisfaction. ✔ Worked closely with publisher partners using cutting-edge and beta tools to generate tangible ROI and report results for high profile clients.

Strategic Account Manager

SHIFTcom

Dec 2013 - Mar 2014 (4 months)

✔ Worked with digital agencies & Fortune 500 brands to develop, deploy, and measure paid social media campaigns. ✔ Responsible for analyzing and optimizing campaign performance and metrics for client brands. ✔ Worked with partners at Facebook, Twitter, and LinkedIn to optimize targeting and results metrics generated from their cutting-edge and newly-deployed advertising products.

Senior Publisher

MediaPlanet

Jun 2012 - Nov 2013 (1 year 6 months)

I produce publications across various public interest topics that appear in USA Today, The Washington Post, and the NY Times. I serve as chief editor on these publications, driving corporate and celebrity partnerships, leading the sales team to fill advertising spots, and coordinating editorial and design. Some highlights: ✔ Head Publisher on six publications appearing as inserts or on broadsheet in major national newspapers. ✔ Responsible for all advertising sales, partnering with celebrities and organizations, arranging editorial, and managing distribution of 10M+ internationally across print, online, and social media channels. ✔ Regularly spoke with Fortune 500 executives to acquire print and digital advertising partners for $15k to $

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Sales & Marketing Manager

Planga

Feb 2011 - May 2012 (1 year 4 months)

✔ Uncovered marketing leads and drove sales of the social software platform to clients in the higher education industry. ✔ Led virtual and in-person pitches to clients in the northeast region to secure partnerships. ✔ Worked on organizing marketing campaigns in both traditional and digital channels. ✔ Organized and maintained the company client database and lead management sheets in Excel.

Sales Rep

US Jesco International Ltd Inc

Jun 2010 - Nov 2010 (6 months)

✔ Made in-person pitches and sold a range of products to buyers for large retail stores in NY, NJ, and PA.

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President

LD Piano and Voice

Feb 2010 - Jan 2011 (1 year)

✔ Independently taught piano and voice to children and adults ✔ Built and maintained a client-base of more than 15 clients ✔ Constructed a custom piano & voice curriculum ✔ Engaged in flyer, web, and paid/organic search marketing.

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