Marketing Operations, Data Analyst Co-op
Locus Robotics
Feb 2023 - Dec 2023 (11 months)
• Optimized SQL queries in PostgreSQL to support reporting tools, designed automated dashboards in Domo showcasing critical metrics such as market qualified leads, created opportunities, and closed deals. • Executed ETL procedures with Workbench to parse and analyze data to assess Salesforce field population data, identify key fields and cleanup needs, enhancing data integrity and boosting opportunities by 7% . • Managed an Urchin Tracking Module (UTM) project aimed at optimizing website traffic data flow, extracting valuable metrics and statistics related to deployed marketing campaigns, boosting conversion rates and user engagement by 13% . • Collaborated with cross-functional teams across engineering and marketing disciplines to alig