Daniela Ochoa Pérez
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Social Media & Marketing Strategist | Instagram &TikTok | UGC | Content Creator & Graphic Design
Medellín, Antioquia, Colombia
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Marketing & Growth Lead | AI Insurtech SaaSFiguroJan 2026 - Current (10 months)- Content Creator & Livestream Host | Bilingual Social Media SpecialistKounselJul 2025 - Jan 2026 (7 months)- Created short- and long-form video content (reels, tutorials, product demos, behind-the-scenes) for Instagram and TikTok - Hosted live sessions to engage with audiences and promote brand awareness - Interacted with followers through comments, DMs, and live chat to build community - Collaborated with the marketing team to align content with ongoing campaigns - Applied storytelling techniques to create compelling and relatable content - Monitored and adapted to trends to keep content relevant and engaging - Communicated fluently in both Spanish and English across platforms - Used professional Premiere and basic editing tools like CapCut to produce dynamic social content
- DMarketing Content SpecialistDolpackFeb 2025 - Aug 2025 (7 months)Led visual content strategy and trend-driven designs for Dolpack’s social media, focusing on oral health and dental care. This included analyzing dental influencers and identifying educational topics to create engaging, science-based content that informed the audience while positioning the brand as a trusted voice in oral health. - Developed product-related content, including informative graphics, posts, and Reels on social media. - Managed UGC production, collaborating with dentists and professionals for authentic content. - Created educational scripts on oral hygiene and guided dentists to align with Dolpack’s values. - Designed content plans and campaigns with dental professionals to increase engagement across Instagram, TikTok, and Face
- BContent and Digital Marketing StrategistBig Medical SASFeb 2025 - Aug 2025 (7 months)I craft tailored marketing strategies for each audiovisual piece and social media post, ensuring every asset aligns with the brand’s communication goals and resonates with the oral health sector, dental professionals, and audiences focused on launching products, building a brand, and executing brand strategies. My key responsibilities include: - Creative Strategy & Concept Development: Generate ideas and creative concepts aligned with each brand’s positioning and goals. - Scriptwriting & Copywriting: Write scripts for videos and create compelling copy for posts, stories, and digital campaigns across platforms. - Visual Content Design: Design engaging reels, posts, and stories that capture attention and convey key brand messages effectively.
- Data Entry SpecialistHealth PrimeOct 2024 - Jul 2025 (10 months)- Manage and input sensitive healthcare data into Electronic Medical Records (EMR) and billing systems, ensuring accuracy and compliance. - Apply graphic design skills to improve internal documentation, reports, and visual data presentation. - Use tools like Excel, Notion and Canva to create clear, user-friendly visuals that enhance workflow communication. - Collaborate with cross-functional teams to simplify and visually organize complex processes.
- MContent ManagerMommys ArkApr 2023 - Jun 2023 (3 months)-Designed visual content for social media (Reels, posts, Stories) aligned with brand identity and digital trends. -Developed content strategies targeting mothers, using humor and memes to increase engagement. -Created minimalist static images for products, highlighting key attributes with visual coherence. -Scheduled and managed editorial calendars to optimize posting consistency and timing. -Adapted visual language and tone according to content type (emotional, informational, promotional). -Contributed to audience growth and retention through relevant and aesthetically pleasing content
- Social Media Content CreatorProfesional independienteJun 2022 - Current (4 years 5 months)Built and managed a personal TikTok account with over 34,000 followers focused on relationships, self-development, and women’s empowerment. - Created short-form video content with motivational and emotional themes; top video reached 1.5 million views, with 6+ videos surpassing 700,000 views. - Developed and executed a content strategy using trending audio, hashtags, and platform insights to maximize organic reach. - Engaged actively with the audience through comments, direct messages, and community responses, fostering brand loyalty. - Gained experience in mobile video production, scriptwriting, on-camera presentation, and editing using tools like CapCut. - Used TikTok analytics to track performance and adjust content direction for continuo
- Digital Marketing StrategistAlgordanzaJun 2022 - Dec 2022 (7 months)- Developed and implemented the brand’s visual identity from scratch, ensuring consistency across all digital channels. - Created engaging copy, visual concepts, and scripts focused on organic social media content, with emphasis on inspirational reels to enhance emotional connection. - Produced and post-produced high-quality video and audiovisual materials for campaigns and social posts. - Designed editorial materials, catalogs, and advertising creatives to support multi-channel brand promotion. - Planned and executed digital marketing campaigns aligned with brand goals and audience insights. - Managed community engagement and interactions, increasing brand loyalty and organic reach. - Utilized Google Sheets for efficient editorial calendar
- Graphic DesignerProfesional independienteApr 2022 - Jun 2025 (3 years 3 months)- Brand manual design | Cristina Ochoa | Mario Cuevas - Logo design | Cristina Ochoa | Mario Cuevas - Design of advertising pieces | Ermi México - Product photography and editing | Empaques y Algo Más - Product catalog | Empaques y Algo Más - Design of advertising flyers | JJ Presure Machine
- EContent Strategist & Digital DesignerEL jardin de CameliaJun 2018 - Dec 2019 (1 year 7 months)-Designed and executed content strategies based on brand analysis and SWOT assessments, aligning storytelling with business and audience goals. -Created and managed content calendars for Instagram and TikTok using Google Sheets, ensuring consistent and strategic publishing. -Researched and selected influencers for collaborations targeting a female-focused niche audience. -Developed branding concepts and creative ideas for high-performing reels and engaging visual content. -Monitored trends in the female market to enhance content relevance and emotional resonance. -Designed visual assets using Canva and Adobe Creative Suite (Photoshop, Illustrator), maintaining brand consistency across all touchpoints. -Managed campaigns and post scheduling
Education
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- Graphic DesignFundación universitaria Luis AmigóJan 2021 - Dec 2025 (5 years)
Projects (professional or personal)
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- BBrand Identity Architect & Corporate Rebranding | Full Visual SystemBranding is not design it’s profitability and trust. A strong visual identity defines how clients perceive your value and price. My Identity Manuals turn brands into consistent systems across all touchpoints, building recognition, loyalty and content that always communicates high value.