Maarten Poppe

I build the operational backbone that lets revenue organizations scale without losing control. Over the past decade, I've grown from Sales Operations individual contributor to leading a global GTM Operations function spanning three zones — EMEA, APAC, and Americas. Today I run a team of 25 directly supporting a $500M revenue business, working in close partnership with the CRO to translate strategy into execution across zone ops, actionable insights, compensation strategy & design, and the full GTM tech stack. I make complex commercial systems work. Whether that's integrating a GTM organization into a global enterprise post-acquisition, redesigning renewal governance to protect ARR, or consolidating siloed ops teams into one unified function — I focus on what's possible, not just what's precedented. I operate comfortably from boardroom to ground floor. That range — strategic clarity at the top, operational credibility on the floor — is where I create the most value. My sweet spot: high-growth SaaS businesses at an inflection point, where the right operational infrastructure makes the difference between scaling and stalling. Core areas: GTM & Revenue Operations · Commercial Strategy · SaaS Metrics & P&L · Compensation Design · Salesforce · Clari · Marketo · Xactly · Global Team Leadership