Lindsay Crossland
About
Detail
Culture and Engagement Leader | Driving Connection, Belonging, and Performance
New Port Richey, Florida, United States
Résumé
Jobs
verified_user
0% verified
Senior Manager of Culture and EngagementRentokil TerminixJul 2023 - Current (3 years 4 months)I specialize in cultivating an integrated culture and engagement strategy that resonates with both current and prospective colleagues. With a focus on creating a thriving workplace environment, I partner closely with leadership to align our internal communications, DEI initiatives, and employee engagement efforts with our company's vision and business strategy.
In my role, I oversee the strategic direction and operational management of eight employee resource groups (ERGs), advising and supporting 40 ERG leaders to drive engagement and foster inclusivity. I am responsible for identifying underrepresented groups, tracking retention and promotion metrics, and implementing data-driven strategies to enhance employee satisfaction and- Corporate Communications ManagerRentokil TerminixApr 2023 - Jul 2023 (4 months)
- Colleague Communications and Engagement ManagerRentokil TerminixAug 2020 - Apr 2023 (2 years 9 months)Develop and execute comprehensive internal communications and employee engagement strategies surrounding executive communications, corporate social responsibility, DEI, internal social media, transformation, change management, and more.
- Director Of CommunicationsThe Salvation ArmyMay 2018 - Aug 2020 (2 years 4 months)Essential Functions:
Product Quality and Compliance, Public Information and Media Relations, Multi-media Resources and Technology, Web and Social Media Communications, Maintain National Branding Standards, Internal and External Communications
Responsible for managing a comprehensive marketing, communications, and public relations strategy that enhances brand awareness, increases financial support for programs and services, and conveys good stewardship and social responsibility.
Lead media outreach and manage proactive crisis communications as needed.
Develop and implement an integrated communication and marketing plan across all platforms to convey cohesive campaigns.
Write and publish timely - Official Member of Forbes Nonprofit CouncilForbes Nonprofit CouncilNov 2017 - Aug 2020 (2 years 10 months)
- Director of DevelopmentThe Salvation ArmyJul 2013 - May 2018 (4 years 11 months)Provide oversight to the Development Department which handles direct marketing, donor relations, volunteer recruitment and management, gift-in-kind procurement, major gifts, and more. Plan, implement and evaluate a variety of financial development strategies aimed at both strengthening existing donor relationships and identifying potential funding. Ensure the highest level of quality in on-going donor relations, solicitation and recognition programs. Monitor to ensure that the financial resources for facilities and programs are available to meet the growing need of those that the organization serves.
- Major Gifts & Events ManagerThe Salvation ArmyJan 2011 - Jul 2013 (2 years 7 months)For The Salvation Army of Metro Atlanta:
Specialize in stewarding donors from direct mail to major gift-level supporters. Manage a caseload of donors with annual giving of 4-5 figures. Manage a recognition program for major giving society. Design and produce solicitation, stewardship, acknowledgment and cultivation materials for mailing and e-mail pieces. Create individualized touchpoint strategies based on donor preference and interest. Manage all major fundraising events (Annual Luncheon, Golf Tournament, etc.). Manage Advisory Board Subcommittee. Managed all social media channels and website (Facebook, Twitter, Wordpress, etc.) while the organization was in absence of Director of Communications. - Development AssociateThe Salvation ArmyJan 2008 - Jan 2011 (3 years 1 month)For The Salvation Army of Metro Atlanta:
Manage major giving society communications, Advisory Board subcommittee, and annual events. Manage program statistics, database, reporting and data analysis. Manage mid-year and year-end reporting to United Way. Develop holiday assistance appointment scheduling program procedures and reports. Assist with website, social media management, and design and production of communications materials as needed. - Employee Relations/Benefits AdministratorThe Salvation ArmyAug 2006 - Dec 2008 (2 years 5 months)For The Salvation Army Southern Territorial Headquarters:
Coordinate annual corporate events and employee engagement activities. Assist in coordinating territory-wide conference. Manage employee health plan enrollment and records database. Manage workplace fundraising campaigns. Design, produce, and distribute employee communication materials.
Education
verified_user
0% verified
- Bachelor's degree, Consumer EconomicsThe University of Georgia
Projects (professional or personal)
verified_user
0% verified
- PPIO (Public Information Officer) during Hurricane MichaelOct 2018Served as PIO (Public Information Officer) for The Salvation Army's Hurricane Michael response in Florida.
- SSocial Media Specialist during Hurricane IrmaSep 2017Served as Social Media Specialist for The Salvation Army's Hurricane Irma response.
- PPIO (Public Information Officer) during Hurricane HermineSep 2016Served as PIO (Public Information Officer) for The Salvation Army's Hurricane Hermine response in Florida.
- PPIO (Public Information Officer) for Disaster Training SummitMay 2016Served as PIO (Public Information Officer) for The Salvation Army's Disaster Training Summit in Orlando, FL.
- DDoing the Most Good Dinner with Dan RatherApr 2015
- SSocial Media Outreach PresentationMar 2015Social Media Outreach presentation for The Salvation Army's statewide Emergency Disaster Services Conference.
- DDoing The Most Good Dinner with Emmitt SmithMay 2014
Awards
verified_user
0% verified
- NNPMA Impact AwardNational Pest Management Association NPMAMar 2025The Impact Awards honor and celebrate exceptional women at all levels within the pest management industry, in any role.
- Spirit of RentokilRentokil TerminixDec 2022Awarded to select colleagues who provide outstanding support and service, have an impact on the company beyond their role, demonstrate strong leadership qualities, and frequently put forth discretionary effort, and model our core values.
Publications
verified_user
0% verified
- 110 Ways To Quickly And Effectively Recruit Nonprofit VolunteersJan 2020
- 114 Essential Qualities Every Nonprofit Leader Should CultivateJan 2020
- 15 Email Marketing Tips To Help Nonprofits Expand Their ReachForbesJan 2020
- 11 Pieces Of Advice Leaders Wish They Heard Before Working In The Nonprofit SpaceForbesJan 2019
- SSix Low-Stress Ways of Staying Up-To-Date on Industry TrendsJan 2019
- TThree Ways A Small Communications Team Can Improve Donor EngagementJan 2019
- HHow Will Automation and AI Change the Nonprofit WorldJan 2019
- Embrace Simplicity in 2019 With These 10 Campaign TipsForbesJan 2019
- SSeven Ways Nonprofits Can Build Trust With DonorsApr 2018If you want someone to donate to your cause, you need to build a strong emotional connection and prove yourself as an honest, transparent organization.
- FFive Ways Nonprofits Can Improve Employee EngagementApr 2018"Think about the difference you might see in your own organization if everyone from the corner office to the front desk thought of themselves as brand ambassadors."
- TTwelve Effective Ways to Operate a Nonprofit Like a For-Profit BusinessMar 2018Choosing to run your nonprofit like a for-profit business can ensure you meet your revenue goals each year, as well as operate on the lean side without making unnecessary expenditures that could cost the livelihood of your organization.
- 6 Important Things to Consider When Hiring Third-Party Fundraising HelpForbesMar 2018Six members of Forbes Nonprofit Council shared the most important factors your organization should keep in mind when enlisting a third party to help with fundraising.
- Tips For Nonprofits: How To Promote Professional Growth Among Your Team MembersForbesMar 2018Thirteen members of Forbes Nonprofit Council share the ways that they promote personal, professional growth among their organization’s team members.
- Seven Smart And Effective Ways To Delegate Tasks To A Small, Bootstrapping TeamForbesFeb 2018Being part of a small, bootstrapped company often comes with an exhilarating "startup culture," where each person feels like they're truly instrumental to the organization's growth and success.
- NNew To Nonprofit Leadership? Here Are Seven Tips For Success.Feb 2018While mission-driven leadership is helpful for any type of business, it's especially critical in the nonprofit sphere, where the organization's mission is central to everything it does.
- EEight Nonprofit Professionals Offer Their Best Fundraising AdviceFeb 2018Building and maintaining relationships during a fundraising campaign can be challenging, but with the right strategies, you can create a bond that will last long after a donation has been made.
- TTwo Social Media Channels Your Nonprofit Should Be LeveragingJan 2018Social media should be a fundamental part of your nonprofit’s integrated communication plan.
- How Can Nonprofit Organizations Fix a Strained Donor Relationship?ForbesJan 2018Everyone makes mistakes, but sometimes these errors can be costly to your nonprofit organization.
- Follow These Tips to Maintain Mutually Beneficial Relationships With Your Nonprofit PartnersForbesJan 2018