Marketing and Advertising Analyst
Grupo Dinosaurio
Jun 2024 - Current (1 year 3 months)
Generation of advertising/promotional campaigns. Creation of communication concepts, ideas/sketches of art lines, and search for insights. Planning and management of social media content: design, implementation, and follow-up in collaboration with the community management agency. Generation of creative proposals to achieve engagement. Correction and validation of pieces. Development an action plan a resource estimation proposal. Scripts for radio or TV spots, product placement (PNTs). Email marketing campaigns (subject lines and content). Adaptation of graphic design pieces. Implementation of the pre-defined art line to the different graphic pieces required at the point of sale for each campaign.