Paul Bukhovko
Paul Bukhovko
About
Detail
VP, Affiliate Marketing
United States
A driven marketing leader and crucial partner to technology sales, marketing, and leadership teams, I have 17 years of experience in SaaS customer acquisition and strategic marketing. My proven success includes reducing customer acquisition costs, improving program performance, and leading teams in data-driven, multimillion-dollar Affiliate, SEO, PPC, and social campaigns that achieve record ROI and contribute significant revenue.
Highlights of my leadership include:
► Building communication and collaborations to understand diverse business needs and align strategy across channels, functions, and business units.
► Creating innovative, robust reporting and analysis tools that yield unprecedented visibility into marketing activities while enabling faster response and rapid iteration that saves millions of dollars.
► Developing expert acquisition strategies at every level of the sales funnel, with proven results in targeting, segmentation, and triggering that engage the right customers with the right products at the right time.
Highlights of my leadership include:
► Building communication and collaborations to understand diverse business needs and align strategy across channels, functions, and business units.
► Creating innovative, robust reporting and analysis tools that yield unprecedented visibility into marketing activities while enabling faster response and rapid iteration that saves millions of dollars.
► Developing expert acquisition strategies at every level of the sales funnel, with proven results in targeting, segmentation, and triggering that engage the right customers with the right products at the right time.
