Flora Felisberto

SVP, Global Revenue Marketing & Operations

SecurityScorecard

Jan 2026 - Current (8 months)

Promoted to SVP after serving as Interim CMO, where I led the global marketing organization and helped ensure continuity, execution, and momentum across product marketing, demand generation, brand and web, customer marketing, marketing operations, and business development.

VP, Revenue Marketing

SecurityScorecard

Nov 2023 - Dec 2025 (2 years 2 months)

Leading the Revenue Marketing team, I oversee demand generation, global marketing operations, web and digital strategy, customer marketing, field and partner marketing, and the global BDR organization -- all with a focus on driving qualified pipeline for the global sales team.

Sr. Director, Global Growth Marketing & Operations

OutSystems

Jun 2019 - Oct 2023 (4 years 5 months)

Led the Global Growth Marketing team to scale the OutSystems demand generation engine and drive revenue growth.

Director, Demand Generation & Global Marketing Operations

Rapid

Apr 2018 - May 2019 (1 year 2 months)

Leading a team of 7 amazing demand gen and marketing ops rock stars, I was responsible for delivering sales accepted leads (SAOs) and qualified pipeline for Rapid7’s North American business. Together, we supported a team of 27 BDRs and over 150 account executives through highly targeted inbound campaigns and account-based marketing (ABM).

Director, Global Marketing Programs & Operations

Perfecto Mobile

Feb 2017 - Mar 2018 (1 year 2 months)

Responsible for leading the programs and operations team and raising awareness for Perfecto. Oversee all paid digital channels (search, display and retargeting, syndication, and email marketing) as well as account-based marketing (ABM). Lead all marketing operations including lead management, funnel optimization, analytics, KPI definitions and reporting. Responsible for managing team against quarterly demand gen goals.

Sr. Manager, Global Marketing Programs and Operations

Perfecto Mobile

Jan 2015 - Feb 2017 (2 years 2 months)

Demand Gen Manager - Digital Marketing, Field Events & Marketing Operations

Mendix

Jan 2014 - Sep 2015 (1 year 9 months)

Reporting to the CMO, I oversaw Mendix’s demand generation efforts and executed multi-channel marketing programs to generate qualified leads. This was a revenue-driven marketing role requiring extensive understanding of lead management, sales and marketing alignment, and funnel conversions.

Marketing Programs & Operations Manager

Verivo

Jan 2012 - Jan 2014 (2 years 1 month)

Verivo is a leading provider of enterprise mobility software. Verivo's platform empowers mobile app developers to build enterprise mobile apps quickly and easily and across multiple devices. • Responsible for planning and implementing Verivo’s lead generation programs including content syndication, in-house and third party emails, webinars, PPC, and banner ads. Achieved lead gen goals every single quarter. • Developed and implemented demographic and behavioral lead scoring programs allowing sales to prioritize best leads. Helped manage Verivo’s marketing budget and over 20 vendors. Prioritized marketing spend and helped produce new lead generation goals and forecast. • Managed and ran 2-4 webinars per month. Worked cross-functionally with p

Marketing Manager - Digital, Content, Field & Operations

Brainloop Inc

Mar 2010 - Jun 2012 (2 years 4 months)

Brainloop is a provider of secure online work spaces that allow companies to protect their most confidential documents. • Planned and executed lead generation programs that grew Brainloop's opt-in database by 135% in less than 2 years. • Worked with agency to implement SEO best practices resulting in a 90% growth in organic leads and 30% growth in web traffic per month. • Optimized Google Adwords program and grew PPC leads by 22% month over month. • Implemented A/B landing page testing, increasing conversions by 36%. • Responsible for the development and promotion of white papers and videos, including writing, designing and editing. • Coordinated and planned an average of 6 events per year • Developed KPI reports and Salesforce.com dashboar

Marketing Manager

Zoom Information

Jan 2009 - Jan 2010 (1 year 1 month)

ZoomInfo is a search engine that provides business intelligence on people and companies around the world. **** Promoted to Marketing Manager in 2009 • Coordinated lead gen efforts via email marketing, online advertising and nurture programs to help build new eCommerce business from the ground up. • Helped launch and administer integrated technology platforms: Salesforce.com, Eloqua, Google Analytics, Google Website Optimizer. • Executed online marketing campaigns resulting in over $800k in revenue. • Helped produce webinars for audiences up to 600. Webinar activities resulted in over $128k in revenue. • Managed production of newsletter, developed content for case studies, InSite reports, surveys and white papers.

Marketing Coordinator

Zoom Information

Jan 2005 - Jan 2009 (4 years 1 month)

Marketing Intern

Oracle

Dec 2004 - Sep 2005 (10 months)

Demantra (acquired by Oracle) is a provider of demand management, sales and operations planning, and trade promotions management solutions. • Supported VP of sales and Marketing on direct mail and online marketing campaigns to drive lead generation. • Provided close support for monthly webinars. • Planned and co-managed the company’s annual User Conference for over 100 customers. • Managed website design and content including graphics creation and HTML coding.

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