Darcy Kurtz

Chief Marketing Officer

Hostaway

May 2026 - Current (4 months)

The Hostaway Platform is the leading AI-powered Vacation Rental Property Management System (PMS) for short term rental operators. Powering better guest experiences.

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Founder

DLK Consulting

Aug 2011 - Current (15 years 1 month)

DLK Consulting specializes in business and marketing strategy creation and execution for fast-growing technology companies. Select clients include: Pensa Systems: Technology start-up revolutionizing retail shelf visibility to improve OSA and SOS Pindrop: Voice biometric authentication and anti-fraud solutions for call centers BDD: Creative agency

Chief Marketing Officer

WP Engine

Sep 2024 - May 2026 (1 year 9 months)

WP Engine empowers companies and agencies of all sizes to create, manage, and optimize their WordPress websites with confidence. We provide premium, enterprise-grade solutions, tools, and services, including specialized, industry-tailored solution suites, and developer-centric tools. WP Engine is a Silverlake PE-backed unicorn, headquartered in Austin, TX with global locations across EMEA & APAC. As CMO, I am accountable for creating the global marketing vision and strategy, and leading the team to execute customer-centric campaigns and programs that deliver the financial plan for the business. Responsible for all aspects of marketing globally including: Product Marketing, Revenue Marketing (segment marketing, digital demand generation, ec

Chief Revenue Officer (CRO)

BentoBox

Nov 2022 - Sep 2024 (1 year 11 months)

Venture backed, $35M restaurant SaaS company that was acquired by Fiserv (NYSE: FI). BentoBox serves SMB independent restaurants with the Marketing & Commerce Platform that enables restaurants to build their online presence, diversify revenue streams, and engage diners with websites, online ordering, reservations, email & SMS marketing tools and more. Lead go-to-market teams including sales, marketing, and revenue operations for the Fiserv Restaurant Solutions Vertical that includes BentoBox and the Restaurant Depot Sales channel. Charged with delivering operating income goals by driving top-line growth and improving sales and marketing productivity. -- Grew revenue and increased productivity by 80% -- Exceeded every metric for Restauran

Chief Marketing Officer (CMO)

BentoBox

Mar 2021 - Sep 2024 (3 years 7 months)

Built and led the marketing function for this growth stage start-up including Product Marketing, Growth, Brand, and Creative. Developed demand generation engine, accelerated growth, increased brand awareness/affinity to make it the #1 brand in the space. Managed through a successful exit (NYSE: FI)

VP Global Product Marketing

Mailchimp

Aug 2018 - Jul 2020 (2 years)

Global market leader for small business marketing technology. Mailchimp’s all-in-one Marketing Platform empowers small businesses to start and grow their business with tools including email, marketing CRM, social media, digital ads, direct mail, and website builders. A founder-owned, founder-led $700M ecommerce business headquartered in Atlanta, GA. Member of the Executive Leadership Team and Product Leadership Team. Built Product Marketing team from 5 to 26 people, building out capability to partner with Product Management for launches, develop GTM positioning and messaging, drive demand generation and website content, develop packaging, and pilot new channels including sales, service partners, referrals. • Delivered financial results

VP Global Marketing

Sage

Aug 2016 - May 2018 (1 year 10 months)

Sage is the global market and technology leader for integrated accounting, ERP, people, payroll and payment software for small and medium businesses (SMB). A $2B FTSE 100 business headquartered in the United Kingdom. Responsible for defining and executing the global strategy to accelerate new customer acquisition, shifting from an on-premise packaged software company, to a modern cloud platform company. -- Conceptualized and launched Sage’s first cloud platform, Sage Business Cloud, creating the foundation for the global customer acquisition strategy -- Conducted competitive analysis, defined the product, created the positioning, messaging and go-to-market (GTM) strategy for direct and partner channels, engaged industry ana

Chief Marketing Officer (CMO)

OutSystems

Jan 2015 - Mar 2016 (1 year 3 months)

Growth equity backed, $100M software application development platform company, targeting medium and large enterprises across 22 countries. Led global marketing team that was responsible for delivering the business plan via branding, product marketing, demand generation, public relations, analyst relations, and content creation -- Created marketing strategy, defined organizational skills and resource requirements, and built out teams to deliver the strategy -- Hired and managed creative, digital, and PR agencies -- Delivered 100% growth in leads and increased conversion of sales qualified leads by 600bps enabling the company revenue growth from $60M to $100m in 2 years -- Executed a targeted integrated campaign across digital, social, dire

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Chief Marketing Officer (CMO)

Macheen Inc Acquired by Good Technology

Jan 2012 - Jan 2014 (2 years 1 month)

Macheen, Inc is a SaaS company that brings mobile broadband and connected services to all devices, such as tablets, digital cameras, personal gaming devices, connected cars, etc. without WiFi or traditional data plans. Macheen's innovative platform offers mobile broadband connectivity to just the applications needed for that device–such as email, entertainment, security, or specialized education apps–allowing customized connectivity for device makers, VARs, large enterprises, and end-users. Led team responsible for end-to-end marketing activities to support a two-sided business model. Targeted large device makers, content providers and VARs to build the offer; and end users to use the service and grow ARR. Functionally responsible for p

Executive Director, Global Public Marketing

Dell

Jan 2009 - Aug 2011 (2 years 8 months)

Led 4 global marketing functions for $15B business: Marcom (for both Brand and Demand Generation, including: SEO/SEM, Digital, Email, Advertising, Direct Mail, OOH, collateral, etc), Events, Planning, and Partner Alliance Marketing. Public sector included global education, government, healthcare and lifesciences customers. -- Established global marketing organization and led global brand and demand gen marcom, events, alliances, and planning for new business unit -- Developed vision for organization and created long-term strategy, structure and process for each of the functions -- Created and implemented best-in-class global support model -- Led creative agency review and selection -- Drove demand generation via traditional, social media,

Executive Director, Global Small and Medium Business (SMB) Marketing

Dell

Jan 2007 - Jan 2009 (2 years 1 month)

Built first-ever global SMB organization including people, process and infrastructure. Owned the global brand and messaging strategy, as well as content for products, services and experiences globally for the Small and Medium Business (SMB) sector. Conducted market research and created market segmentation to inform the messaging and branding strategy. -- Led first global annual marketing strategy and messaging plan -- Defined Dell Small and Medium Business (SMB) brand and created messaging to establish this position in the marketplace -- Contributed to 1300bps increase in favorability and 1400bps increase in purchase intent in 1qtr

Sr. Marketing Manager, Small and Medium Business (SMB)

Dell

Jan 2005 - Jan 2007 (2 years 1 month)

Owned $2B SMB laptop P&L and managed team to drive demand through offline and online ecommerce channels via branding, merchandising, pricing, promotions, product and sales support. Conceptualized and Launched $3B Brand, Dell Vostro -- Led virtual team of over 50 executives and individual contributors to launch the first computer brand dedicated to the needs of Small and Medium Businesses -- Defined brand promise, developed customer-driven product and services requirements -- Created the first-ever, globally consistent integrated campaign for launch -- Built to over $3B/year global business Turned Around a Shrinking Business to Deliver 5pt Share Gain -- Asked to lead the SMB laptop organization after the category had 3 consecutiv

Sr. Manager, Consumer and Small Business (SMB) Software and Services Marketing

Dell

Mar 2004 - Oct 2005 (1 year 8 months)

Owned $1.5 billion P&L and led team of brand, pricing, and supply/demand Built a $1B+ Business: Established a new organization designed to focus on building Software business. -- Quickly assessed the needs of the organization, developed a plan, staffed the team, and put the infrastructure in place to drive the business. -- Addressed quick hits in merchandising, pricing, and cost to quickly deliver 50% margin/box improvement. -- Doubled the Consumer and Small Business Software business to over $1B in less than 1 yr

Sr. Product Marketing Manager, Consumer and Small Business (SMB) Laptops

Dell

Jan 2003 - Mar 2004 (1 year 3 months)

Owned all brand activities for $3 billion Inspiron product line including all product planning, product launch and sustaining activities, as well as all sku management and online development. Managed the Inspiron brand team of six individuals including performance management, coaching and development -- Drove 2.5x increase in Inspiron operating income through introduction of 2 new product categories -- Successfully reduced laptop costs by $14.4M in one quarter by driving the Laptop Cost Reduction Initiative with Product Group and Procurement

Consumer Laptop Merchandising Manager

Dell

Aug 2001 - Jan 2003 (1 year 6 months)

Owned all offer development activities to maximize lead generation, conversion, and overall notebook profitability for $1.5 billion Consumer notebook business. Owned all inputs for notebook marcom including catalog, print, and television. Additionally, owned all brand and business management activities for desktop and notebook services -- Implemented first notebook dedicated television advertising -- Successfully implemented segmented notebook catalog driving incremental response rates -- Developed stories and offers to drive record leads and units -- Led project to reduce notebook returns that drove down returns down more than 25% -- Owned services P&L and delivered 107% of plan -- Successfully launched first services promotions adding

Consumer Customer Loyalty Marketing Manager

Dell

Apr 2001 - Aug 2001 (5 months)

Maximized customer loyalty and profitability through strategic analysis for the Dell Consumer Group -- Developed and implemented standardized voice of the customer measurement tools including satisfaction and loyalty surveys -- Developed and implemented pilot for cross-functional escalation process that improved front-line rep productivity by 22%, decreased overall concession amounts by $100 per incident, and improved customer satisfaction

Voice of the Customer Project Manager for Consumer and Small Business (SMB)

Dell

Mar 2000 - Mar 2001 (1 year 1 month)

Drove cross-functional business process improvements throughout Consumer and Small Business (SMB) business units to increase customer satisfaction and loyalty -- Developed and implemented customer experience voice of the customer surveys to track customer loyalty and to determine key attributes that most significantly impact customer satisfaction and loyalty -- Developed and implemented a standardized cross-functional escalation process for customer service, technical support and sales call centers which decreased repeat call volume, decreased overall concession amounts, and improved customer satisfaction and loyalty

Sales Training, Management, Executive and Organizational Development

Dell

Jan 1995 - Jan 2000 (5 years 1 month)

Led team responsible for the Consumer and Small Business division -- Managed training budget in excess of $2 million. -- Created and managed executive development program enabling the business to meet internal versus external hiring mix goals 2 quarters early -- Developed and implemented comprehensive leadership development curriculum and programs -- Implemented $1.5 million technology-enabled training solution for new hire sales representatives which reduced overall ramp time for sales reps from 7 weeks to 3 weeks and delivered overall return on investment of $500k per new hire class -- Implemented standardized Sales Training for all sales representatives delivering a return on investment of 676% from improved close rates and peripheral

Sr. Sales Representative, Consumer and Small Business

Dell

Jan 1993 - Jan 1995 (2 years 1 month)

Consulted with personal and small business end-users to configure complete package computing solutions --including hardware, software, peripherals, and service--for stand-alone workstations and multimedia systems, as well as for complete networking environments Consistently exceeded quote of over $1,000,000 year in sales

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