Carlos Rodriguez

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Marketing Manager

Zinkee

Jul 2023 - Current (3 years 4 months)

Zinkee is a platform that optimizes and automates business processes by centralizing information, coordinating teams, and analyzing data. This allows companies of any size and industry to increase their productivity, efficiency, and profitability. I am part of the marketing team with the primary role of generating leads, as well as being responsible for events, content, partners, and media.

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Marketing Manager B2B

Wuolah

Dec 2022 - May 2023 (6 months)

Wuolah is the leading EdTech study platform for Spanish speakers with over 3M registered students and 1.5M active users yearly. As Marketing Manager, I lead B2B efforts managing a 3-person team and marketing budget. Responsibilities include planning/executing campaigns, managing communication, generating leads and overseeing the funnel. I also develop and implement digital strategies and events to elevate the Wuolah brand through key partnerships with top agencies and associations in Spain.

Marketing Manager - Iberia & Italy

Datasite

Mar 2020 - Nov 2022 (2 years 9 months)

Datasite is a global Saas-Provider for Virtual Data Rooms in the Financial Industry.
Responsible for transforming global brand content into local and changing the customer perception from global to the local player via local initiatives (org / paid social, email, events, hospitality, content etc...). This includes defending the market position of the market region and growing market share in Iberia & Italy. Working closely with the global marketing teams in London and America as well as the sales teams in those regions.

- Delivered 10k+ leads to Italy, Spain and Portugal since joining organization in March 2020.
- Owned field marketing for Italy, Spain and Portugal, building strategy and plan for full funnel re

Marketing Specialist

Aptean

Jun 2017 - Mar 2020 (2 years 10 months)

As a Marketing Specialist, my role was primarily lead generation in EMEA, working closely with all account managers. I was in charge of the marketing campaigns, telemarketing, events and trade shows in those countries and the marketing support for our partners in EMEA and LATAM. During 2020, I was working on the "Aptean Respond Ambassador Program":

- Managing the Respond Days events in The Oval in London or the Etihad Stadium in Manchester, with more than 1,000 registrations.
- Creator of the “Aptean Factory Proof of Value” campaign with 6 direct wins bringing more than 1M$.
- Plan and execute telemarketing campaigns for internal and Aptean's global partners (LATAM, South Africa, Australia, Italy, Poland, N

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Marketing Manager

Building Transformation

Jul 2015 - Jun 2017 (2 years)

In charge of the marketing plan, strategy, campaigns and channels. Also, events, nurturing campaigns, press relations, ABM activities, email Marketing, social Media, design, photoshop and direct mail campaigns.

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Senior Marketing & Sales Manager

iiR Espaa

Jun 2012 - Feb 2015 (2 years 9 months)

Senior Marketing Manager in the conference division for Spain, Mexico and Colombia. Carry out tasks such as as direct e-mail marketing, social media management, sponsorship lead building and data analysis. Responsible for the design of PDF brochures, event signage and media partner.

Sometimes managing budgets of 100.000€ coming from sponsors and around 10.000€ of budget for marketing actions, events, especially in Mexico. My average results of the events is a GP and 60-65% and I increased by 5% the GP first half of 2013 compared to 2014 and the fee of pd’s in 5€. I reduced by 15% marketing cost.

In these two years in iiR I was involved in sponsorship revenue, especially for Spain and sometimes for Mexico. I combine mar

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Direct Marketing Manager

iiR Espaa

Jul 2007 - Mar 2012 (4 years 9 months)

As marketing manager within the Marketing Department, was responsible for online and print campaign management for events in Angola, Mozambique and Cape Verde, as well as events in Portugal. Managed a team of 2 junior marketers.

• Promoted a grand total of over 400 events, seminars, conferences and trade-shows

• Constant use of off-line marketing tools (e-mail, direct mail, fax, sms), with full control and knowledge of maximising ROI in each of these platforms, and its further analysis. Managing target for all events, prepared press releases, competitive reports, supplier negotiations and training for new members of the team

• Designed PDF and print brochures, as well as e-mail campaigns and designed the g

Marketing - Neurology Division

Medtronic

Nov 2006 - Jul 2007 (9 months)

Responsibilities included travel organisation, logistical planning for external and internal events and media campaign design for the department.

Intern, Technical Department

LeasePlan

Oct 2005 - Nov 2006 (1 year 2 months)

Company dedicated to the leasing and renting of vehicles, both to companies and to individuals. Reported to the Head of the Technical Department. Responsibilities included:

• Calculation, revisión and modification of contracts
• Support to the comercial department, specifically in client visits
• Business development and new client acquisition

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Carlos Rodriguez

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