D

Dulce Angelita

About

Detail

Digital Marketing Specialist & Media Buyer | Team Leadership
Medellín, Antioquia, Colombia
Contact Dulce regarding: 
work
Full-time jobs

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • M
    Paid Traffic & Digital Strategy Specialist
    Menneses Holdings Hoops Inversiones SAS
    Jul 2025 - Jun 2026 (1 year)
    • Simultaneous management of
    • Maintained ROAS stability across seasonal peaks by adjusting budgets and scaling profitable campaigns.
    • Led and prepared client review meetings, presenting results tied to key KPIs: ROI, ROAS, CTR, CPC, CPM, and link clicks.
    • Provided ongoing direct client support, building a constant communication bridge that strengthened relationships and optimized decision-making.
    • Daily analysis of metrics (clicks, conversions, CPA, ROAS) with detailed reports to management; created target consumer behavior charts based on platform data.
    • Built and updated the target consumer profile; adapted messages and creatives in real time based on detected trends to reach the target audience more efficien
  • Dapper
    Digital Media Buyer (Trafficker)
    Dapper
    Feb 2025 - Current (1 year 9 months)
    • Structured and executed Meta Ads campaigns with precise segmentations targeting high-value audiences.
    • Continuously monitored KPIs (CTR, CPM, ROAS, CPA) and adjusted strategies in real time to sustain profitable results.
    • Identified top-performing creatives and guided the content team with platform-data insights.
    • Produced periodic reports with results analysis, optimization recommendations, and commercial projections.
    • Identified shifts in consumer behavior and emerging trends to adjust sales messaging.
  • U
    Data Analyst & Coordination
    University of Sonora
    Jan 2022 - Dec 2022 (1 year)
    • Led working groups in the Educational Program Evaluation department, coordinating teams for institutional data collection and analysis.
    • Data analysis using Oracle, advanced Excel, and SPSS to improve key academic performance indicators.
    • Automated internal reporting through Power BI dashboards.
    • Participated in internal educational quality audits and prepared technical reports for executives.
  • F
    Marketing & Commercial Support Assistant
    Fumigaciones Protección Total
    Jan 2020 - Jan 2022 (2 years 1 month)
    • Directed the sales team, leading messaging campaigns and coordinating commercial efforts for client acquisition and retention.
    • Designed and executed local social media marketing campaigns, achieving a
    • Created the target consumer profile and developed communication strategies aligned with environmental and sanitation market trends.
    • Proposed and developed new products/services based on competitive analysis and identification of market blind spots.
    • Produced audiovisual content for Instagram and Facebook using Canva and CapCut to strengthen brand awareness.
Education verified_user 0% verified
  • Telefónica Movistar
    Digital Marketing
    Telefónica Movistar
    Apr 2025 - Jun 2025 (3 months)
  • M
    Power BI
    Microsoft LinkedIn Learning
    Apr 2025 - Jun 2025 (3 months)
  • Google
    Digital Marketing
    Google
    Jan 2022 - May 2022 (5 months)
  • U
    Bachelor's Degree in Marketing
    University of Sonora
    Aug 2020 - May 2024 (3 years 10 months)
    EGEL/CENEVAL – Passed
  • F
    F1 in Schools – Creative Leadership
    Jan 2018 - Dec 2019 (2 years)
  • Cambridge Assessment
    Cambridge English B2
    Cambridge Assessment
    Aug 2014 - May 2017 (2 years 10 months)