Andrea Echavarria

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Chief Digital Officer (CDO)

EdVisto - Video Storytelling for Learning

Nov 2022 - Feb 2023 (4 months)

- Responsible for developing the digital strategy and defining an action plan related to ways to learn. Implementation and supervision of all online channels and media. - Coordination with Marketing Management, Technology department, Media Agency to ensure the integration and implementation of new processes and platforms. Internal deployment of teaching/learning projects and coordination of teams. - Continuous monitoring, identifying opportunities and impacts offered by digital technology in its diversity. Driving pedagogical innovation in the company.

IT Project Manager

SamXLabs

May 2022 - Nov 2022 (7 months)

- Lead the team responsible for achieving the project objectives. Coordinate all project stakeholders. Manage the constraints of the project (scope, schedule, quality). - Provide ongoing reporting to identify opportunities for improvement. Analyze and review technical requirements and together with the technical lead monitor implementation. - Maintain documentation including design, requirements and processes in product development. - Identify product development needs in order to streamline and improve the operations of the development team to achieve efficiency and profitability for the end client. - Convey the established product vision and why roadmap, prioritization and approval of work. - Share ongoing value realization to patent hold

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Product Owner / Scrum Máster

Hackademy

Feb 2022 - Sep 2022 (8 months)

- Skills for woman in Tech. Understand the needs and requirements of users, translating them into product characteristics, focused on improving the experience with commercial orientation. - Define and develop user stories. Prepare and manage the product design backlog. - Actively participate throughout the project development cycle, ensuring effective communication with team members to anticipate and resolve situations that may arise and make appropriate decisions to achieve project objectives. - Coordinate and advise the product team to which he belongs (Requirement Engineer and UX/UI design team).

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Program Manager

Universidad Sergio Arboleda

Jun 2020 - May 2022 (2 years)

- Incorporating educational innovation: Provide the teacher with digital tools to make classes more dynamic. Flipped learning with interactive resources: Create student-centered learning experiences. improve processes within the classroom.

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Communications leader

APPS.CO - MinTic

Jun 2018 - Dec 2018 (7 months)

- Digital media strategy design, monitoring and performance reporting. Construction of communication and marketing plans. Communicate in an integrated way, the idea of the "minimum viable product" and its benefits in digital media.

Undergraduate teacher of Branding and strategy

Universidad Central (CO)

Aug 2017 - Jul 2020 (3 years)

- Brand Planning and Management: Understanding and analysis of the impact of the environment to detect the problem to be solved and the strategy to follow in brand communication. - Creative Processes: Creativity in the exercise of advertising in relation to the consumption of brands, globalization, consumers, culture, technologies and media.

Digital Advertising

SABMiller

May 2016 - Jan 2017 (9 months)

- Valid and effective competitive advantages in social networks for the premium and super premium brands of the Honduran portfolio. - Manage the digital funnel (branding and performance) considering global plans, local needs and budget. Leverage the different media and digital assets to support the business (online advertising, social media) - Monitor, optimize and report each digital marketing activity, preparing analysis and action plans on relevant KPIs (CTR, CPA, CPC) Optimization of campaigns on Facebook Ads.

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Teacher of online media and UX/UI

Universidad Sergio Arboleda

Mar 2016 - Jul 2020 (4 years 5 months)

- Online media: Creation of content in digital media and the formulation of plans for online media. User Experience: Based on findings, develop technical elements: technologies, platforms and user interfaces for the real and effective solution. - Digital Click Media: Understand a broad and comprehensive perspective of the problems facing the contemporary world in relation to the connected society. - The student knows the current consumer-brand relationship, in which human values, concern for the environment and the need for commitment are imposed.

Andrea Echavarria

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