D

Doug Luberda

About

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Illinois, United States

Timeline

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Résumé

Jobs verified_user 0% verified
  • S
    Director of SEO
    Stokastic.com & OddsShopper.com
    Feb 2021 - Jul 2025 (4 years 6 months)
    • Led company-wide SEO and Generative Search Optimization (GEO) strategy & efforts. • Designed and deployed custom React components and WordPress plugins to automate content, meta optimization, schema markup and sitemap generation/submission. • Introduced AI-assisted editorial and keyword clustering pipelines, improving semantic keyword usage, internal linking and organic search rankings. • Partnered cross-functionally with dev team to implement scalable site architecture and technical fixes.
  • Keypath Education
    Sr. SEO Specialist
    Keypath Education
    Jul 2016 - Feb 2021 (4 years 8 months)
    • Managed SEO for higher education client sites in USA, Canada & United Kingdom. • Conducted conversion-focused UX audits, implementing CRO experiments that increased form submission rates. • Developed structured content strategies and optimized program landing pages for competitive degree keywords.
  • The Plumtree Group
    Sr. SEO Specialist
    The Plumtree Group
    Nov 2010 - Jul 2016 (5 years 9 months)
    • Spearheaded SEO for 20+ client e-commerce sites across fashion, health and lifestyle industries as well as lead generation in health care and insurance. • Achieved organic traffic growth across key accounts within first 12 months of engagement. • Led 3 internal teams (content, technical SEO, link building); created scalable SOPs and onboarding materials. • Held client strategy sessions, presenting performance metrics, roadmap updates and competitive insights.
Education verified_user 0% verified
  • DePaul University
    BS Human-Computer Interaction (HCI)
    DePaul University
    Jan 2000 - Jan 2005 (5 years 1 month)