Regional Digital Marketing Field Director
JD PowerAutodata
Jan 2018 - Jan 2022 (4 years 1 month)
As the Regional Digital Marketing Field Director, I was responsible for driving sales and management training across multiple regions, including Florida, Georgia, South Carolina, North Carolina, Tennessee, and Alabama. My role involved leveraging digital marketing strategies, analytics, and reporting to enhance customer engagement and optimize performance, resulting in a remarkable 20% increase in OEM revenue. I specialized in customer relationship management (CRM) and technology integration, ensuring that our digital initiatives aligned with business objectives. Additionally, I managed customer success on a daily basis with dealerships, which involved overseeing the implementation and utilization of software products to enhance client sati