Doris Chacón

Doris Chacón  new_releases

About

Detail

Senior Product & UX/UI Designer | Design Systems, SaaS & Web
Medellín, Antioquia, Colombia
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Résumé

Jobs verified_user 12% verified
  • Acrobits
    Lead Graphic Designer / Senior Brand & Web Designer verified_user Verified experience public Remote experience
    Acrobits
    May 2024 - Current (2 years 6 months)
    Lead brand and web design for Acrobits through WorldTeams, creating and improving more than 50 responsive product, industry, feature, pricing, and campaign pages. Build and maintain a scalable Figma design system and connect Figma, GitHub, and AI-assisted web development workflows, helping reduce design-to-live time by approximately half while supporting visual QA and performance improvements. I am responsible for the visual and functional QA of these pages, ensuring adherence to the design system across desktop and mobile by checking components, spacing, content, links, animations, and performance, and collaborating with the development team to resolve issues before launch. I create high-fidelity, implementation-ready prototypes for these
  • freelance
    Independent Brand, UX/UI & Web Designer
    freelance
    Nov 2017 - Current (9 years)
    I began working in design before completing my degree and gradually built experience across visual identity, digital communication, illustration, UX/UI, responsive websites, and e-commerce. Working across different areas has made me adaptable and comfortable moving between strategy, visual systems, and hands-on execution. As an independent designer, I have also led design teams across projects for different clients, coordinating creative direction, priorities, and delivery. My practice focuses on branding and web design, taking projects from early ideas and structure through polished design and implementation. I utilize AI to structure research, prepare briefs, prototype interactions, support implementation, and document repeatable processe
  • G
    Graphic Designer public Remote experience
    Oct 2023 - May 2024 (8 months)
    Main task list:
    - Refreshed visual identities.
    - Designed detailed website/product configurators.
    - Produced vector architectural illustrations.
    - Created various graphic marketing materials such as pitch decks, press kits, flyers, and financial campaign materials.
    - Collaborated with teams of engineers, architects, and web developers.
  • BetterPros
    Diseñador gráfico
    BetterPros
    Oct 2023 - Jan 2024 (4 months)
    Worked through BetterPros as a Brand & Web Designer for Azure Printed Homes. I refined the brand’s visual identity and designed its responsive website and product configurator, transforming a large amount of technical information into an interactive digital experience by organizing home models, spaces, materials, and finishes into a clear user flow. I also created detailed vector illustrations and supporting digital assets to communicate each home’s layouts and features. I led the product planning for the configurator, defining requirements and dependencies to guide the project from concept through implementation, effectively driving the digital transformation of their technical information.
  • D
    Design MAAF
    Jan 2023 - Mar 2023 (3 months)
    I developed Design MAAF’s visual identity and communication direction, including its brand book, stationery, content strategy, and social media guidelines.
  • E
    R
    A
    Diseñador gráfico
    Easyview Technology, RoadTrip Agency, Azure Printed Homes, Freelancer
    Nov 2021 - Mar 2024 (2 years 5 months)
    Este perfil me ha permitido desarrollar mi capacidad creativa con total libertad, donde no solo cree la identidad gráfica, también he realizado artes para redes sociales, edición de video básico adaptado a las tendencias actuales, trabajando en equipo en base a objetivos específicos
  • E
    Diseñador gráfico
    Easyview Technology
    Nov 2021 - Aug 2022 (10 months)
    - Este perfil me ha permitido desarrollar mi capacidad creativa con total libertad, donde no solo cree la identidad gráfica, también he realizado artes para redes sociales, edición de video básico adaptado a las tendencias actuales.
    Este perfil me ha permitido desarrollar mi capacidad creativa con total libertad, donde no solo cree la identidad gráfica, también he realizado artes para redes sociales, edición de video básico adaptado a las tendencias actuales, trabajando en equipo en base a objetivos específicos
  • R
    Diseñador gráfico
    RoadTrip Agency
    Jan 2018 - Dec 2021 (4 years)
    Desarrollaba artes para distintas redes sociales; Instagram, facebook, mailchimp, etc. Además desarrollaba en equipo el branding para marcas donde yo tenia libertad para desarrollar la identidad visual y el resto del equipo la personalidad, objetivos, tono comunicacional, etc
  • DESIGN GROUP LATINAMERICA
    Diseñador gráfico
    DESIGN GROUP LATINAMERICA
    Jan 2018 - Dec 2020 (3 years)
    I worked across branding, social media, and digital design while taking my first steps into web and interface design. I designed internal platforms for managing billing, invoicing, and client projects, turning operational needs into clear and practical interfaces. This experience gave me an early foundation in combining visual communication with functional digital experiences, including early prototyping work.
Education verified_user 0% verified
  • D
    Lánzate — Launch Strategy, Storytelling & Execution public Remote experience
    Dani Schulz Inc.
    Aug 2025 - Sep 2025 (2 months)
    A practical program focused on turning ideas into executable projects through prioritization, strategic decision-making, storytelling, and launch planning. It strengthened my soft skills (especially focus, adaptability, confidence, and the ability to move from intention to action) while adding a useful strategic layer to how I organize and lead branding and web projects.
  • Platzi
    UX/UI Interface Design Fundamentals public Remote experience
    Platzi
    Feb 2024 - Mar 2024 (2 months)
    Foundational training in UX/UI principles, usability heuristics, information architecture, visual hierarchy, design systems, and interactive prototyping in Figma. The course strengthened the interface design foundations I apply alongside my branding and web design experience.
  • E
    Doris Chacón
    EF Standard English Test EF SET
    Jul 2022
  • B
    Bootcamp Vero — Levels 1 and 2 public Remote experience
    Bootcamp Vero — Levels 1 and 2
    Jan 2021 - Jan 2022 (1 year 1 month)
    This program broadened my understanding of digital communication, content strategy, audience engagement, and brand storytelling. I use these skills to complement my core work in branding and web design and approach projects from a wider perspective.
  • Universidad Rafael Belloso Chacín
    Bachelor's degree, Diseño gráfico
    Universidad Rafael Belloso Chacín
    Jan 2014 - Nov 2018 (4 years 11 months)
Projects (professional or personal) verified_user 0% verified
  • D
    Dear Lula
    Jan 2024 - Mar 2024 (3 months)
    I created Dear Lula’s visual identity and applied it across custom illustrations, social media, and its online store.
    I designed a brand book to organize Dear Lula’s visual identity, then applied it across product details, editorial pieces, and supporting brand materials.
    I created illustrated product cards for Shopify, combining custom bag silhouettes with dimensions and material details so each model was easy to recognize and compare.