Oscar Infante

Oscar Infante  new_releases

About

Detail

Growth Marketing | Marketing | Product |
Antioquia, Colombia
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Timeline

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Résumé

Jobs verified_user 0% verified
  • Mabe
    Marketing Manager
    Mabe
    Feb 2023 - Jul 2025 (2 years 6 months)
    - Designed and executed growth and retention strategies, driving +6pp in market share and +20% sales growth in key categories. - Led product launches and activation campaigns in retail & e-commerce, directly impacting customer acquisition. - Managed marketing investments with a focus on ROI and profitability. Additionally, I leveraged my customer service skills to foster strong relationships with retailers and distributors, providing essential support for sales tactics and marketing initiatives. This included developing both online and offline strategies to enhance sales performance and ensure that our customers received the necessary assistance to succeed in their marketing efforts.
  • Whirlpool Corporation
    Trade Marketing Leader
    Whirlpool Corporation
    Feb 2022 - Jul 2022 (6 months)
    - Executed marketing and loyalty campaigns to improve brand positioning both at point of sale and customer mindshare. - Contributed to market share growth across strategic retail partners.
  • Whirlpool Corporation
    Account Manager - Alkosto
    Whirlpool Corporation
    May 2019 - Jan 2022 (2 years 9 months)
    As an Account Manager at Alkosto, I successfully scaled account revenues from 30M COP/month to 1.5B COP/month within 18 months, achieving profitability and capturing a 16% market share. I implemented data-driven commercial strategies that optimized portfolio performance and enhanced profit margins. In addition to my core responsibilities, I provided exceptional customer service to support clients effectively, ensuring their needs were met and fostering long-term relationships. This commitment to customer satisfaction complemented my skills in account management, negotiation strategy, and business intelligence, allowing me to drive strategic planning and business development initiatives that contributed to overall success.
  • 3M
    Account Manager - Alkosto
    3M
    Jul 2017 - Apr 2019 (1 year 10 months)
    - Led growth over 22% Y2Y - Create and run strategies achieving the results expected by the company. - Optimized Inventory from 60 to 40 DOH successfully meeting financial and commercial goals. - Resolve issues, ensuring a smooth experience for clients
  • 3M
    Business Intern
    3M
    May 2016 - Jun 2017 (1 year 2 months)
    - As a Business Intern, I was responsible for analyzing data across finance, market, and sales sectors, generating comprehensive reports for the VP to inform strategic decision-making. My role involved providing commercial support through detailed data analysis, which enhanced our understanding of market trends and operational efficiencies. Additionally, I managed inbound calls to address client inquiries and concerns, ensuring a seamless communication flow. In the context of logistics management, I tracked and oversaw the successful execution of purchase orders for products imported from the US, Asia, and Europe. This required close collaboration with suppliers to manage costs, freight, and transport timelines, particularly in the Purifica
Education verified_user 0% verified
  • G
    Xtreme Growth public Remote experience
    Growth Rockstar.
    Jun 2025 - Current (1 year 2 months)
  • Universidad de Medellín
    Strategic Management Specialist
    Universidad de Medellín
    Jul 2021 - May 2022 (11 months)
  • Universidad Cafam
    Engineer's degree, Industrial Engineering
    Universidad Cafam
    Aug 2012 - Nov 2020 (8 years 4 months)
Projects (professional or personal) verified_user 0% verified
  • Y
    YouTour
    Aug 2025 - Current (1 year)
  • Z
    Zentro - FaaS public Remote experience
    Jul 2025 - Current (1 year 1 month)
  • D
    Design Lab Marketing
    Apr 2024 - Current (2 years 4 months)
    As a member of the Design Lab Marketing team, I contributed to enhancing consumer companies' point-of-sale experiences by leveraging AI-driven solutions to improve processes and services. My role involved utilizing a range of digital marketing strategies, including email marketing and growth marketing, to engage target audiences effectively. I also employed tools such as Google Analytics and HubSpot Marketing Hub to analyze campaign performance and optimize our marketing efforts. Additionally, I managed WhatsApp campaigns and fostered creator community engagement to drive brand awareness. While customer service was not a primary focus, my experience in the visual merchandising business required me to adeptly handle various challenges, such
  • B
    Bear (OTA)
    Jul 2022 - Dec 2022 (6 months)
    As a Bear (OTA) at an Online Travel Agency based in Medellin, I played a pivotal role in connecting travelers with local drivers to provide private and personalized tours. My responsibilities included leveraging tools like Mixpanel and Google Analytics to analyze user behavior and optimize our offerings, driving significant business growth. I utilized my expertise in product management and digital marketing to enhance our service delivery and customer engagement. Additionally, I implemented effective email marketing campaigns through HubSpot and HubSpot Marketing Hub to reach potential customers and promote our unique travel experiences. While call management was not a primary focus, I recognized its importance in managing customer interact