Daniel Nicolás Vanegas Cárdenas
About
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Data Scientist eCommerce Specialist
Bogotá, Bogota, Colombia
Résumé
Jobs
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Data Scientist - eCommerce SpecialistBavaria, AB InBevNov 2021 - Current (4 years 7 months)- I lead a data project optimizing the brands, budget and strategy of the campaigns activated in the channel. I developed a web scraping tool allowing the team to have more data from different sources boosting the visibility of the stakeholders.- Credit Risk AnalystBank of BogotaOct 2020 - Nov 2021 (1 year 2 months)
- Marketing InternUnileverJun 2019 - Dec 2019 (7 months)- I fixed the basics of the brand in the different eCommerce accounts based in data of the users preferred attributes, improving the presence of each SKU in the retailers.
Education
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- B.E. Electronics EngineeringUniversidad de los AndesJan 2014 - Jan 2020 (6 years 1 month)
- B.E. Industrial EngineeringUniversidad de los AndesJan 2014 - Jan 2020 (6 years 1 month)
Projects (professional or personal)
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- eCommerce Campaigns OptimizationAB InBevJun 2022 - Current (4 years)
- Web Scraping tool to improve Data qualityAB InBevMar 2022 - Jun 2022 (4 months)
- DSeguimiento y estrategias para fortalecer el canal de eCommerce para RexonaUniversidad de los Andes, DigJun 2019 - Dec 2019 (7 months)- Análisis y segumiento del canal de eCommerce para Rexona desodorantes. - Búsqueda de estrategias enfocadas a fortalecer las ventas de Rexona por el canal de eCommerce tanto para Pure Players como eRetailers.