Diana Marcela Salazar Lopez
About
Detail
Communication and corporate relations
Antioquia, Colombia
Résumé
Jobs
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- EMarketing CoordinatorExFreight ZetaMar 2024 - Current (2 years 3 months)Strategic search engine optimization. Use and analysis of data obtained through SEO, SEM, and web analytics tools (Google Search Console, Semrush, Google Analytics). Data analysis and implementation of SEO and digital marketing strategies. Webinar creation. Email marketing. Content creation for videos and design of digital assets.
Community Manager and Internal Marketing - Email MarketingTradeview MarketsNov 2022 - Feb 2024 (1 year 4 months)Management of social media platforms, including YouTube, Instagram, TikTok, LinkedIn, Twitter, and Facebook, as well as overseeing community communications. Responsible for establishing, planning, and executing communication and social media campaigns and strategies. Provide engaging text for image and video content across all social media and professional accounts. Respond to customers in a timely manner. Monitor, track, and report on online comments and reviews. Organize and manage events and live broadcasts to boost brand awareness. Coordinate with design, marketing, public relations, and communication teams. Act as a liaison with Development and Sales departments.- Communications Advisor and MarketingPrimoMar 2022 - Oct 2022 (8 months)Developing and implementing internal communication strategies, writing commercial copy for publications, mailings, corporate presentations, internal newsletters, speeches, press articles, blogs, and advertisements. Running internal events, managing social media accounts, creating content ideas, and measuring the performance of campaign strategies. Collaboration with the HR department on internal communication and branding.
- Digital Communication AnalystColombo AmericanoDec 2020 - Feb 2022 (1 year 3 months)Developing and implementing internal communication strategies, writing commercial copy for publications, mailings, corporate presentations, internal newsletters, speeches, press articles, blogs, and advertisements. Running internal events, managing social media accounts, creating content ideas, and measuring the performance of campaign strategies. Collaboration with the HR department on internal communication and branding.
- MCommunity ManagerMilagros Group CompanyApr 2020 - Oct 2020 (7 months)Manage brand ambassadors, events, newsletters, customer service, reporting results, and campaign performance, create and schedule content for Twitter, Instagram, YouTube, and TikTok, create webinars and ADS campaigns.
- FDigital Communications AnalystFINO SERVICES LLCMay 2018 - Jan 2020 (1 year 9 months)Event planning, social media, internal communications, publishing and content creation, newsletters, announcements, website updates, press release writing and editing, lead generation, monthly reporting, digital marketing plans, Google Ads campaigns and email marketing.
Education
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- EEIG EducationOct 2024 - Dec 2025 (1 year 3 months)Training in Management and Digital Marketing, with a focus on decision-making, business leadership, and innovation. Specialized in strategy, finance, and digital transformation, with strong knowledge of digital media, SEM, SEO, social media, CRM, and e commerce. Complemented by courses, business experiences, and certifications.
- CSpecialization in Marketing ManagementCEIPA UniversityOct 2024 - Oct 2025 (1 year 1 month)Specialization in Marketing Management at CEIPA University, focused on strategic and digital marketing, consumer behavior, marketing planning, digital campaign execution, and performance analysis. The program strengthens decision-making skills, brand positioning, and the ability to create value through innovative and sustainable marketing strategies.
- Digital Design ToolsCESDE S.AJan 2019 - Dec 2019 (1 year)
- GHow to define an advertising budgetGlobal ClickinJan 2019 - Dec 2019 (1 year)
- Professional in Communication and Corporate RelationsUniversity of MedellínJan 2010 - Dec 2014 (5 years)