Diana Marcela Salazar Lopez
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Communication and corporate relations
Antioquia, Colombia
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Jobs
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- IInternal Communications AnalystMar 2022 - Aug 2022 (6 months)- Communication
- GCommunity ManagerGrupo MilagrosApr 2020 - Oct 2020 (7 months)- Increase sales by 50% of the products by creating the Fan page in which the retailers can offer the products. - Design the company's style manual for the correct customer service attention, which made it possible to reduce the levels of dissatisfaction on the part of consumers. - Manage influencers and create webinars, Generate strategies for crisis management through social networks as well as the creation of ADS and creative copies to increase followers, Creation of the Fan Page in order to support the sales area. - Creation and posting of the advertising content grid for social networks, Creation and posting of content for Google My Business and YouTube (video creation). Creación de parrilla de contenidos publicitarios para las redes
- CCommunication AnalystColombo Americano from Medellin DigitalFeb 2020 - Current (5 years 7 months)- Increase the number of potential customers by 20% through the creation of digital content in the sales process. Increased live streams and seminars through different digital platforms, which increased the positioning of the brand image. - Management of the mailerlite platform and updating of databases and monthly reports. Management and editing of Wordpress. Generation of digital advertising strategies taking into account the budget and the relationship with the agency. - Preparation of social media reports and web page analyzing the brand presence indicators and programming grid strategies on social media and content creation. • Dar asesoría y soporte en la redacción de textos e informes. • Planear y ejecutar campañas para públicos i
- FDigital Communication AnalystFINO SERVICES LLC U.S.AMay 2018 - Jan 2020 (1 year 9 months)- Achieve that the company will increase its visibility through the increase of followers and visits to the web portal. Increase user satisfaction rates by strengthening the reputation of the company through constant monitoring of customer needs. - Manage and create the digital marketing area, establishing its importance and functionalities. Create content for the development of graphic pieces in order to increase sales and position the company in the market. - Attract customers through the implementation of strategies in social networks of products and services, Improve the quality of service through a new communication channel. - Make monthly reports of the results obtained and the budget, regarding the creation and development of digital
Executive financial servicesGiros y FinanzasMar 2018 - Jul 2018 (5 months)- I met the monthly goals in terms of CDT, insurance policies, savings account and credits. - Management of requests for pqrs, peace and save, certificates, purchase and sale of foreign currency, sale of life and accidental insurance, Taking credit requests and monitoring them for disbursements, activation of debit cards.
Education
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- SSocial networks for Facebook and instagram for business Web BrandingJan 2020 - Dec 2020 (1 year)
- GHow to define an advertising budgetGlobal ClickinJan 2019 - Dec 2019 (1 year)
- Digital Design ToolsCESDE S.AJan 2019 - Dec 2019 (1 year)
- Professional in Communication and Corporate RelationsUniversity of MedellínJan 2010 - Dec 2014 (5 years)