Diego Morales Driving Growth in SaaS | Reforge

VP of Marketing

ATOM

Jan 2022 - Current (4 years 4 months)

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Growth Adviser

Instance Latam

Dec 2021 - Current (4 years 5 months)

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Growth Coach

Admetricks

Nov 2021 - Current (4 years 6 months)

Growth Adviser

WHEREX

Oct 2021 - Dec 2021 (3 months)

Growth Adviser

Enerlink

Oct 2021 - Current (4 years 7 months)

Chief Revenue Officer

Webdox

Feb 2020 - Oct 2021 (1 year 9 months)

- In charge of Growth leavers with emphasis on Inbound Marketing. - Establishing processes, defining teaming and roles with clear incentives and compensations for growth. - Fulfilling a the same time the role as VP of Marketing for 2 years and VP of Customer Success for 4 months. Webdox is a SaaS B2B that provides digital contracting and E-sign solution for large businesses.

Growth Adviser

Betterfly

Sep 2019 - Jan 2021 (1 year 5 months)

Head of Growth

Webdox

Aug 2019 - Feb 2020 (7 months)

- In charge of Growth leavers with emphasis on Inbound Marketing.

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Marketing Board Advisor - Volunteer

Burn to Give

Jun 2019 - Aug 2019 (3 months)

- I participated in Burn to Give's Marketing board, helping and supporting marketing initiatives to help acquire, activate and retain users.

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General Manager

PIX4U

Jun 2018 - May 2019 (1 year)

- Development and implementation of growth strategy, adapting the business model of the company to ensure diverse revenue streams and costos. - Defined, recruited and formed a high performance teams, with a clear structure and roles. - Negotiated and consolidated long term agreements with the most relevant production companies and sports organizations in Chile. - Optimized Pix4U’s eCommerce platform, improving the user experience and increasing online sales of the company. - Created and implemented a sales and pricing strategy, obtaining a growth rate of over 300% in the first 8 months in the company. - Through proper leadership, supported and guided a solid marketing strategy and campaigns with relevant sports companies such as Adidas and

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Cofounder

Edge Cowork

Feb 2016 - May 2019 (3 years 4 months)

- We worked closely with an Enterprise Legal Management (ELM) by improving their website, on- boarding process as well as plans and pricing. - Responsible for the implementation of its technological infrastructure. - Creation, automisation and implementation of the company’s sales strategy using a CRM and Email Service Provider to acquire 50 companies with more than 150 employees. - Developed and implemented the digital marketing strategy that positioned Edge Cowork in the top 3 coworking spaces in Chile. - Strong team leadership and recruiting abilities.

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Partner

Bamboo Hack

Jan 2016 - Jan 2017 (1 year 1 month)

- Connected multiple entrepreneurs with local companies. - We worked closely with an Enterprise Legal Management (ELM) by improving their website, onboarding process as well as plans, and pricing.

Digital Marketing Professor

Universidad del Desarrollo

Aug 2015 - Dec 2020 (5 years 5 months)

- I tought a Digital Marketing course for startups. I tought a Digital Marketing course for startups. The course was strongly focused on acquiring customers by developing processes that utilize creative and innovative online marketing tactics. Starting with an overview of both strategic and operational marketing, then focusing on Content Marketing, Search Engine Optimization (SEO), Websites, Social Networks (Facebook, Instagram, Twitter, LinkedIn), Youtube, Landing pages, Email Marketing, to name a few.

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Producer

DevConChile

Jun 2015 - Sep 2015 (4 months)

- Produced DevConChile, the country’s largest developer conference that attracted over a thousand developers to participate in keynotes and workshops. The goal of the event was to promote networking opportunities and connect startups with developers.

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Producer

Robotics Day

Nov 2014 - Apr 2015 (6 months)

- Co-organized the first Robotics Day in Chile which became the largest event of its kind in Latin America, with over ten thousand attendees. - Raised funds to attract VIP speakers in robotics such as Miguel San Martin (NASA), Pablo García (SRI), Bart Remes (DELFT) to talk about opportunities and innovation in Robotics. - Developed and sold sponsorship packages that totaled $200.000.

Director of Marketing & Communications

Start-Up Chile

Jun 2014 - Dec 2015 (1 year 7 months)

- Developed and implemented marketing campaigns that attracted talented entrepreneurs from more than 100 countries around the world to come and build their startups in Chile. - Planned and executed specific events for startups focused on software and hardware. - Determined what type of company to attract to the program (robotics, software, education, clean teach and health), and focused efforts to attract these companies to Chile. - Mentored sessions with startup founders, helped then find quick solutions to their issues, supporting them with marketing and tech initiatives. - Established partnerships with local laboratories for startups in Chile. - Connected multiple entrepreneurs with local companies.

Sales & Marketing VP

Prey

Aug 2012 - May 2014 (1 year 10 months)

- In charge of Sales and Marketing, where I was directly responsable for inscribing the companies revenue by 30% annually consistently over three years. - Established a sales and marketing strategy that led the company to grow in users, and acquire, later in 2015, more than six million users in 175 countries. - Created and lead a Sales team targeting public school districts in USA. - Supported and was part of the product development team, improving the user experience for all customer segments.

Sales Account Manager

Prey

Aug 2011 - Aug 2012 (1 year 1 month)

- Established a sales process that included follow-up of prospects, use of reports and customer service along with invoicing. - Implemented Salesforce and became a Salesforce administrator in the process. This automated the sales process helping a team sell Prey to businesses in different markets. - Managed the company’s Value Added Reseller program (VAR).

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Volunteer

ONG Costa Sur

Sep 2010 - Sep 2011 (1 year 1 month)

- Helped to build Aldea Pullay. The village involved the construction of 4 houses, aimed at families affected by the earthquake of 2010, built with bio-construction techniques and common ground; hence the name of Aldea.

Diego Morales

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