Daniel Morales

Daniel Morales  new_releases

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Head of Marketing
Medellín, Antioquia, Colombia
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Résumé

Jobs verified_user 0% verified
  • Acrobits
    Digital Marketing Director
    Acrobits
    Feb 2019 - Current (7 years 9 months)
    - Led the digital transformation of the company, successfully transitioning it into a fully digital organization that leverages various digital channels for growth, including our website, Google Ads, social media, and SEO. - Managing a marketing team of 5, overseeing their work and ensuring efficient execution of digital marketing strategies. - Spearheaded multiple website renewal projects (2019, 2023), ensuring the company's online presence remained modern, user-friendly, and aligned with the latest industry trends. - I'm responsible for managing the company's annual Google Ads budget, optimizing campaigns to drive targeted traffic and achieve marketing objectives. - Executing the company's marketing budget, utilizing various channels such
  • a
    Marketing Project Manager
    arfilters.io
    Jun 2018 - Feb 2019 (9 months)
    - Successfully managed the website's SEO, implementing effective strategies to improve organic search rankings and increase website visibility. - Produced SEO-focused blogs, enhancing the website's content for improved search engine optimization. - Managed a Google Ads account with a monthly budget of $5000, optimizing campaigns to drive targeted traffic and achieve marketing objectives. - Led the marketing project for a crypto Initial Coin Offering (ICO), managing a significant budget in the mid six-figures range. - I executed the budget through various paid advertising channels, sponsored blogs and content, public relations (PR) efforts, influencer marketing, and guerrilla marketing strategies within crypto native platforms like Twitter a
  • SMDigital
    Marketing Coordinator
    SMDigital
    Jul 2017 - Jun 2018 (1 year)
    - Led a startup initiative within the marketing agency. - Developed strategies for acquiring new agency clients, resulting in increased business opportunities and revenue. - Implemented advanced Google Analytics and Tag Manager solutions, providing valuable insights and data-driven recommendations for major Colombian brands. - Automated reporting processes, streamlining data collection and analysis for enhanced client reporting and decision-making. - Coordinated the planning and execution of events and conferences. - Managed the website renewal project, collaborating with designers and developers to deliver modern and user-friendly websites for clients.
  • OweYaa
    Marketing Team Lead
    OweYaa
    Jun 2016 - Jul 2017 (1 year 2 months)
    - Part of the starting team that grew the company from 4 to 25 employees within a year. - Achieved remarkable success in scaling the e-commerce platform, increasing daily sales from 0 to 200+ through effective Facebook advertising campaigns. - Managed a team of 4 marketing professionals, including specialists in paid ads, video/content production, and data analysis. - Utilized Shopify as the primary platform for e-commerce operations. - Personally managed Facebook ads implementing strategies that played a key role in the company's growth. - Pioneered the adoption of chatbot technology for automated sales, positioning the company as one of the early adopters in Colombia. - Successfully integrated Facebook ads with a call center, overcoming c
Education verified_user 0% verified
  • U
    master, Master's degree Marketing
    UniversidadEAFIT
    Jan 2022 - Jan 2023 (1 year 1 month)
  • Charles Darwin University
    bachelor, Bachelor's degree Business/Commerce General
    Charles Darwin University
    Jan 2011 - Jan 2016 (5 years 1 month)