Daniel Menendez
About
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Analytics Leader
Bogota D.C., Colombia
Résumé
Jobs
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Head of Insights & AnalyticsBitsportsJun 2022 - Oct 2022 (5 months)Gather, organize, transform & analyze data to measure metrics, generate insights and contribute to action plans and strategies that enhance the operation of the company- Insights and Analytics ManagerPayUFeb 2022 - Jun 2022 (5 months)
• Lead analytical team towards developing models, dashboards, and data based analysis to support business needs & requirements
• Support marketing automation and CRM implementation
• Develop analytical area and demonstrate its value to business areas. Achievements: support launch of first social media attraction campaign with insights and measurement (up to 50% increase in sign ups), develop first automated email workflows, Develop ETLs Scotiabank - Decision Science Directorscotiabank colpatriaMay 2021 - Feb 2022 (10 months)
• Support Life Cycle Squad as provisional product owner
• Lead decision science team around business knowledge, analytic support, and prioritization
• Assist management forums to identify key business needs and subsequently design data-based solutions with great business impact
• Support customer-based pricing project with insights, methodologies, and knowledge
• Coordinate Toronto's data science team to develop models to enhance Colombia's operations. Achievements: 97% performance rating. Deployment of several enhancements to campaign processes. - Decision Scientistscotiabank colpatriaMay 2020 - Apr 2021 (1 year)
• Be a functional leader of Decision Science team contributing experience and knowledge to my colleagues
• Develop agile data-based analysis that can evaluate business hypotheses and generate valuable insights
• Design solutions to business requirements ensure intelligent decision making Achievements: 97.5% performance rating. Lead new area. Hero of the Month Award. Analytics Town Hall recognition for high performance. - Sr data scientistscotiabank colpatriaMay 2019 - May 2020 (1 year 1 month)
• Develop statistical and optimization models that enhance the bank's operation
• Participate in Pricing and Distribution squats to, from a data scientist perspective, boost initiatives and increase retail banking profitability. Achievements: 97.5% performance rating. Develop pricing engine that enhanced profitability up to 100%. - Decision Management analystscotiabank colpatriaMay 2018 - May 2019 (1 year 1 month)
• Manipulate great volume datasets to develop analysis that contribute to bank's strategy - EConsultantEscuela de Desarrollo y Paz. Red Prodepaz.Nov 2017 - Dec 2017 (2 months)
• Develop a statistical instrument that would allow to measure a level of appropriation of different stakeholders in the network towards an information system and a school of development and peace. Determine which variables are influential to this level or appropriation and thus give tools to the network to generate strategies that enhance interest from all stakeholders - TConsultantTransantiagoSep 2017 - Dec 2017 (4 months)
• Develop different statistical analysis to determine discrimination against 2 operators of Transantiago de Chile towards KPIs imposed by the State to measure the performance of the operators mentioned - Graduated Teaching AssistantUniversidad de los AndesAug 2016 - Aug 2017 (1 year 1 month)
• Design and grade exams, assignments and quizzes as well as teach support classes for Multivariate Methods and Linear Statistical Models (Masters Classes)
• Teach complementary statistics and probability classes (undergraduate class) Achievements: High grade from student's satisfaction survey (3.8/4) - LCredit and Laundering Risk AnalystLEASING BANCOLDEX S.A.Jan 2016 - Jul 2016 (7 months)
• Validate Provisions and analyze receivables
• Elaborate presentations and lectures for different committees
• Analyze financial statements to determine the risk of laundering
• Calibrate credit risk scoring models - Country manager's internInnerWorkingsJan 2014 - Jul 2014 (7 months)The job included different responsibilities such as tool development and implementation, design presentations, communicate progress to Innerworkings U.S and Chile, calculate KPIs for internal improvements and carry out reports for clients.
Education
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- Master of ScienceUniversidad de los AndesJan 2015 - Jan 2017 (2 years 1 month)
- Industrial engineer, Operation researchUniversidad de los AndesJan 2010 - Jan 2015 (5 years 1 month)