dino de wet

dino de wet

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Cape Town, Western Cape, South Africa

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Jobs verified_user 0% verified
  • C
    Semantic SEO Consultant (Advisory Contract)
    Clixsy Agency
    Aug 2025 - Dec 2025 (5 months)
    Engaged as an independent semantic SEO advisor for a US-based digital agency over a focused 3-month contract. Provided strategic advisory on entity-first SEO architecture, Holistic SEO methodology, and Semantic Content Network design for the agency's home services, HVAC, plumbing, and legal client base. • Directed the 438-URL semantic audit for Champion Plumbing (callthechamps.com, Oklahoma City) — producing a consolidation strategy reducing site architecture from 438 to 58 priority pages; Semrush data shows organic traffic spike to 2,784 visits and keyword footprint of 4,767 at peak (Aug 2025), including 21 Top-3 positions and 101 in positions 4–10 • Guided pillar page creation, SCN architecture, and local landing page strategy for Maveric
  • L
    SEO Manager & SEO Content Writer
    Lightbeans (lightbeans.com)
    Jan 2024 - Jun 2024 (6 months)
    Led comprehensive SEO and content strategy for Lightbeans, a technical software company, significantly boosting brand visibility, organic traffic, and search rankings through content depth, entity-based research, and technical SEO improvements. • Authored 90+ specialised blog posts on Physically Based Rendering (PBR) — building deep topical authority in a highly technical niche, with Semrush data showing keyword footprint growth to 788 total keywords and 1,785 monthly organic visits (Jan 2026), including 13 AI Overview appearances • Implemented advanced JavaScript SEO practices, resolving critical technical issues impeding crawl and indexation • Optimised site architecture through strategic redirect implementation — converting JS redirects
  • T
    External SEO Consultant
    Trebletree.co
    Apr 2023 - Mar 2024 (1 year)
    Engaged as an external SEO consultant for Trebletree's agency portfolio, with primary focus on the Unleashed Brands portfolio including UrbanAir.com — a national indoor adventure franchise with locations across the USA. Delivered advanced schema strategy, multi-location local SEO, and content-driven traffic growth at enterprise scale. • Grew Urbanair.com monthly organic traffic from 1.6M to 2M+ visits — achieved through semantic content architecture, advanced schema markup, and strategic content optimisation • Implemented advanced schema markup across the entire website, enhancing structured data coverage and rich result eligibility at scale • Optimised local SEO for all franchisee pages across multiple US states, adhering to multi-location
  • Pearl lemon
    Technical SEO Lead
    Pearl lemon
    Apr 2023 - Dec 2023 (9 months)
    Led comprehensive SEO strategies across technical, on-page, off-page, and content for multiple websites within the Pearl Lemon global portfolio. Managed a global SEO team and spearheaded content strategy for the organisation's Food & Beverage sector — directly contributing to client wins with enterprise-level brands including Apple and Microsoft. • Contributed to enterprise SEO strategy for Apple and Microsoft as clients through Pearl Lemon — among a small number of SEO contractors engaged on these accounts • Raised client domain authority to 50+ DR and Ahrefs domain rating to 50+ through strategic and sustainable link building campaigns • Achieved #1 organic ranking and featured snippet for 'Corporate Catering London' — a high-value commer
  • S
    Senior SEO Manager
    Jan 2022 - Dec 2022 (1 year)
    Managed a large-scale rank-and-rent SEO operation for a US-based agency, overseeing 50+ websites simultaneously across diverse local US markets — all delivered remotely from South Africa. Responsible for the full SEO lifecycle: keyword strategy, site architecture, content management, GMB optimisation, and local search dominance. • Managed 50+ websites simultaneously — implementing site architecture improvements, content optimisation, and internal linking strategies across all properties • Achieved #1 local pack and #1 organic positions across multiple US markets — verified results include 'Plano commercial floors' (#1 organic + knowledge panel), multiple rank-and-rent keywords with #1 map pack positions across Texas and surrounding states •
  • d
    Senior SEO Consultant & Specialist
    dinodewet.co.za (Self-Employed)
    Feb 2018 - Current (8 years 7 months)
    With 8 years of experience in the ever-evolving world of search engine optimisation, I have developed a proven track record of delivering exceptional results for both South African and international brands. My expertise spans various industries, allowing me to craft tailored SEO strategies that drive organic traffic, enhance online visibility, and improve conversion rates. I specialise in technical SEO, content strategy, and link-building, ensuring that websites not only rank highly but also provide a seamless user experience. By conducting in-depth SEO audits, implementing advanced on-page and off-page optimisation techniques, and leveraging the latest search algorithms, I have consistently helped businesses achieve top rankings in competi
Education verified_user 0% verified
  • HubSpot
    HubSpot SEO 2 Certified
    HubSpot
    Feb 2023 - Current (3 years 7 months)
  • R
    SEO Specialist Certification
    Reliablesoft.net SEO Training Academy
    Feb 2023 - Current (3 years 7 months)
  • HubSpot
    HubSpot SEO Certified
    HubSpot
    Feb 2023 - Current (3 years 7 months)
  • B
    Beginners Guide to Local SEO
    Brightlocal Academy
    Jan 2023 - Current (3 years 8 months)
  • B
    How to Optimise Location Pages
    Brightlocal Academy
    Jan 2023 - Current (3 years 8 months)
  • B
    Level Up Your Local SEO with BrightLocal
    Brightlocal Academy
    Jan 2023 - Current (3 years 8 months)
  • B
    How to Master Local Keyword Research
    Brightlocal Academy
    Jan 2021 - Current (5 years 8 months)
  • S
    Semrush SEO Toolkit Certification
    SemRush Academy
    Jan 2021 - Current (5 years 8 months)
  • S
    Technical SEO Certification
    SemRush Academy
    Jan 2021 - Current (5 years 8 months)
  • S
    Keyword Research Exam Certification
    SemRush Academy
    Jan 2021 - Current (5 years 8 months)
  • S
    Competitive Analysis & Keyword Research Certification
    SemRush Academy
    Jan 2021 - Current (5 years 8 months)
  • S
    Semrush Site Audit Exam Certification
    SemRush Academy
    Jan 2021 - Current (5 years 8 months)
  • S
    SEO Fundamentals Exam Certification
    SemRush Academy
    Jan 2021 - Current (5 years 8 months)
  • S
    Role of Content Exam
    SemRush Academy
    Jan 2021 - Current (5 years 8 months)
  • S
    Backlink Management Exam
    SemRush Academy
    Jan 2021 - Current (5 years 8 months)
  • University of South Africa (UNISA)
    BCom Honours — Marketing
    University of South Africa (UNISA)
    Jan 2007
    Pretoria, South Africa