HEAD OF AI & AI INNOVATION
Shopper Media Group (SMG),
Aug 2024 - Current (1 year 9 months)
• Conceived, secured, and executed SMG's macro AI strategy, aligning C‑suite vision with phased road‑maps and £400 k innovation budget. • Built, deployed, and now maintain six GenAI applications-including a campaign‑brief generator and performance‑insight agent-delivering 25‑50 % time‑savings per use‑case. • Architected agentic workflows that integrate OpenAI models with first‑party retail‑media data, shrinking media‑planning turnaround from 120 min → <10 min. • Rolled out third‑party AI tooling (ChatGPT and Gemini for Workspace) and designed a "train‑the‑AI‑trainer" curriculum, up‑skilling 500+ employees across 8 departments. • Lead a cross‑functional squad of AI engineers, data scientists and product managers; coach product‑owners on