HEAD OF AI & AI INNOVATION
Shopper Media Group (SMG),
Aug 2024 - Current (2 years 3 months)
• Conceived, secured, and executed SMG's macro AI strategy, aligning C‑suite vision with phased road‑maps and £400 k innovation budget. • Built, deployed, and now maintain six GenAI applications-including a campaign‑brief generator and performance‑insight agent-delivering 25‑50 % time‑savings per use‑case. • Architected agentic workflows that integrate OpenAI models with first‑party retail‑media data, shrinking media‑planning turnaround from 120 min →