Diego Fernando Rodríguez Cárdenas

Team Leader

Publicis Groupe

Nov 2024 - Current (10 months)

Led a creative team of up to 14 members, ensuring quality and timely delivery of assigned projects. Plan and delegate daily tasks, setting clear roles and deadlines. Coordinationacross departments, promoting collaboration and problem-solving. Monitor performanceand implement strategies to boost operational efficiency. Ensure adherence to brand identity and guidelines.

Copy

Publicis Groupe

Jun 2024 - Oct 2024 (5 months)

Wrote, translated, and localized content (EN-ES) for digital and print formats targeting LATAM and US markets. Participated in the creative development of campaigns, including social media initiatives.

Creative Copywriter

PUBLICITV

Sep 2022 - May 2024 (1 year 9 months)

Developed ad campaigns and internal marketing strategies. Led digital strategy planning,execution, and analytics. Managed content, email marketing, art direction, and team coordination. Key achievements: Titán Plaza: Silver Award in the “Marketing on YouTube, Facebook, Instagram or SimilarPlatforms” category at the Ibero-American Festival of Promotions and Events. Facebook engagement: +55%. Instagram reach: +116%, engagement: +87%. LinkedIn interaction: +80%. TikTok views: +56% BExcellence: +60% organic LinkedIn followers in 1.5 years; average of 4 qualified leads/monthvia Google Ads.

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Digital Consultant

Agencia LOOR

Jul 2021 - Aug 2022 (1 year 2 months)

Designed and executed digital campaigns, copywriting, ads, social media management, eventcoverage, brand monitoring, influencer relations, and digital training. Key achievements: Conectando Caminos por los Derechos: +14% brand mentions and +223% impressions in 6 months. BDO Panamá: +11% follower growth in 3 months. Empresa Nacional Promotora del Desarrollo Territorial: +192% impressions and +64% interactions in 6 months. Sodexo Colombia On-Site: +48% engagement in 1 year.

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Content Moderator

MAJOREL COLOMBIA

Feb 2021 - Jul 2021 (6 months)

- Cumplimiento del 100% en los SLA. - Administración de redes sociales - Manejo de programa interno para la gestión - Categorización, seguimiento y cierre de solicitudes - Manejo de cliente - Redacción de PQRS - Gestión de casos Safety (seguridad) Campañas: DiDi Ecuador, DiDi Food Colombia y Costa Rica.

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Community Manager

Licores Colombia

Apr 2020 - Oct 2020 (7 months)

- Venta total de referencias específicas represadas en stock - Fotografía de producto - Edición de fotografía - Realización y actualización de catálogo virtual - Diseño de contenido - Gestión de redes sociales

Intern

Caracol Radio

Jul 2019 - Jan 2020 (7 months)

- Aumento de mil seguidores mensuales en promedio, logrando duplicar impresiones en Twitter. - Cubrimiento, creación de notas para radio y redacción para web de noticias culturales - Edición de audio - Apoyo en producción - Manejo editor del sitio web - Creación de contenido digital - Gestión de redes sociales

Diego Fernando Rodríguez Cárdenas

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Diego Fernando Rodríguez Cárdenas