Market Expansion Strategy and Predictive Adoption Model for EuroWater–BWT in Mexico
Ankura
Sep 2025 - Nov 2025 (3 months)
Strategic project developed for EuroWater–BWT in partnership with Ankura Consulting, focused on designing a data-driven expansion strategy for the Mexican water purification market.
The work included a comprehensive competitive benchmark, analyzing business models, pricing strategies, market presence, and value differentiation across key industry players to identify strategic positioning opportunities.
A Machine Learning predictive model was built using INEGI and CONAGUA datasets to estimate the likelihood of adoption among restaurants nationwide, enabling efficient prospect prioritization and optimized commercial deployment.
An interactive dashboard was developed to integrate predictive insights with operat