Diego Penuela
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Product Manager
Colombia
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Staff, Product ManagerTwilioJan 2022 - Dec 2022 (1 year)- Leader of Short Codes product (heavily regulated number type for mass SMS messaging over 20 countries). - Leader of multiple Regulatory Compliance platform products (backbone for phone numbers regulatory compliance over 84 countries). - Defined vision and strategy to drive growth and profitability. - Web console and API roadmap owner. Led cross-team collaboration in 4 continents, international product expansion, and technical platform modernization to support worldwide expansion.- Board Member | Product and Engineering AdvisorBackStartupNov 2021 - May 2022 (7 months)
- Chief Product Officer + CTOBackStartupSep 2017 - Nov 2021 (4 years 3 months)We solve the accounting and taxes needs of startups and small businesses in Latin America. Combining new technologies with real certified accountants, we have automated over 50% of the manual processes. An international team over 100 people. Monthly growth over 10%. We have raised over USD $2 million (backed by 500 Startups and a Mexican bank). Our tech stack includes Angular, Django, PostgreSQL, Python, AWS (Amazon Web Services), Fargate, Docker, Kafka, NodeJS, NGINX, among others.
- Co-founder and CEOBackStartupSep 2014 - Aug 2017 (3 years)BackStartup is a fintech company that automates incorporation, accounting, payroll and legal tasks for startups and small businesses. Pairing software with a live team of bookkeepers and lawyers, BackStartup delivers a complete solution to this business problem at an affordable monthly fee. BackStartup services hundreds of amazing business owners across Latin America. As founder and CEO of BackStartup, I was engaged in most aspects of Sales & Marketing, Technology Strategy, Key Corporate Partnerships, Business Expansion and Fundraising. We have grown to 3 countries in Latin America and achieved a year-over-year growth rate over 200%, with minimum external funding. I feel incredibly proud to be part of the 500Startups and MassChallenge, two
- Entrepreneurship CoordinatorConnect BogotáAug 2013 - Mar 2015 (1 year 8 months)Coordinated several initiatives like startup acceleration. open innovation and corporate entrepreneurship programs. Focused on helping financial, industrial and government institutions. We run the first fintech event in Colombia sponsored by a bank in 2013. Connect Bogota is the largest private/public innovation network in Colombia and we belong to Global Connect, the largest innovation network on the planet (46 organizations in 23 regions of the world). Our purpose is to turn Bogota and Cundinamarca into one of the most innovative regions in Latin America. Some of the relevant projects we developed: - #MasTICmenoresNOdrink 2015 – SAP - Reto Bavaria 2014 – Fundación Bavaria - Bogotá Piensa TIC 2014 – Alcaldi ́a Mayor de Bogotá - Fintech
- MCo-Founder. Product + EngineeringMaachi LLCAug 2012 - Aug 2014 (2 years 1 month)Early-stage startup based in Silicon Valley. International team of geeks developing a Software-as-a-Service solution to gamify the knowledge transfer process for enterprise environments.
- PInformation Technology Development EngineerPRIME Research UKAug 2011 - Jul 2013 (2 years)Contractor part of the international IT team. We provided business intelligence and real-time analytics reports based on all media channels data (traditional, social and digital) so corporations could set objectives, develop strategies, create tactics and refine their performance over time. In-office work from UK and remote work from France.
- Manager - Managed IT ServicesSEM Soluciones EmpresarialesOct 2009 - May 2011 (1 year 8 months)Joint Venture Co-founder. Created a new consulting Business Unit inside an IT outsourcing firm. Recruited the team and boosted sales with key contracts like Bancolombia. Executed critical projects and opened office in Medellín. Responsible for vision, strategy, marketing, sales, project delivery and team building. Profit-driven strategy.
- Manager - Managed IT ServicesMSL DistribucionesMay 2009 - Oct 2009 (6 months)Joint Venture Co-founder. Built a new software Business Unit inside a hardware consulting firm. Formed the team, established strategic partnerships and achieved contracts with key customers like HP and Telefónica. Responsible for sales, project delivery and team building. Profit-driven strategy.
- CCo-founderColmitz Consulting ServicesSep 2008 - Apr 2009 (8 months)First-time entrepreneur. Launched a tech consulting firm specialized in datacenter/Managed IT Services. Became Microsoft Services Partner. First time leading a team and overseeing company's strategy and performance.
- Technical Specialist (SWAT Team) - ContractorMicrosoftJul 2007 - Aug 2008 (1 year 2 months)Contractor. Developed strong core technical skills. Accelerated multiple sales processes by explaining complex new technology in simple business terms to C-level executives. Improved new tech adoption through product demonstrations, online webinars and public speaking. Worked on behalf of Microsoft and its commercial partners in the Andean Region (Colombia, Peru, Ecuador, Venezuela).
- Software DeveloperBanco de la RepúblicaJan 2007 - Jun 2007 (6 months)Intern. Developed an internal application to extract data from physical documents (OCR), parse financial information and merge the clean data into the main financial data warehouse for further analysis.
Education
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- Product Leader Certificate, Product ManagementProduct SchoolJan 2021
- Online Course (Stanford Online), Technology EntrepreneurshipStanford UniversityJan 2011 - Jan 2012 (1 year 1 month)
- UB.Sc. Systems and Computer Engineering, Minor Management: EntrepreneurshipUniversidad Politécnica Territorial del Táchira Región los AndesJan 2003 - Jan 2009 (6 years 1 month)
Publications
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- OOptimize IT Governance: Building synergies between frameworks