D
Diego Muñoz Bustillos
About
Detail
Growth & Performance Marketing Director
Mexico City, Mexico
Contact Diego regarding:
work
Full-time jobs
Starting at
USD3k/month
Résumé
Jobs
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Creative Campaign ManagerAmazonMay 2026 - Current (6 months)Led strategic growth for advertising partners, designing and scaling high-performing campaigns aligned with core business objectives.
Delivered end-to-end campaign management and data-backed creative optimization, enhancing ad relevance and campaign efficiency.
Acted as a trusted advisor, bridging operational excellence and customer-obsessed insights to drive long-term partner success.
Designed, analyzed, and executed exploratory testing for creative, bid, campaign setting, placement, audience, and platform performance.- Head of MediaConqr.Aug 2024 - May 2026 (1 year 10 months)Led the Paid Media team, owning macro-level strategy and senior talent development.
Provided strategic oversight for a key account portfolio, ensuring delivery against core business KPIs and retention of high-value clients.
Served as technical lead on Tier-1 pitches (Femsa, Estafeta, Megacable).
Designed, analyzed, and executed exploratory testing for creative, bid, campaign setting, placement, audience, and platform performance.
Executed extensive campaigns with UGC creators and platforms across diverse branches, including mobile apps, restaurants, medical devices, and FMCG.
Consistently delivered, reviewed and executed media buying plans and pitches with Google Ads, LinkedIn Ads, Meta Ads, Tik Tok Ads, Microsoft A - Sr. Paid Media ConsultantEl Palacio de HierroJan 2024 - Aug 2024 (8 months)Owned end-to-end execution of digital paid media campaigns, including strategy, planning, activation, and performance monitoring across platforms (TikTok, Meta, Google, LinkedIn).
Cross-functional leadership with direct client engagement, from strategic presentations through performance readouts and campaign analytics.
Drove optimization across 18 business units, consistently delivering strong ROI and ROAS.
Designed, analyzed, and executed exploratory testing for creative, bid, campaign setting, placement, audience, and platform performance.
Managed AI tools, built workspaces, and developed analysis agents and dashboards to enhance operational efficiency.
Consistently delivered, reviewed and executed media buying pl - BMarketing DirectorBrilliant Energy LLCFeb 2017 - Oct 2023 (6 years 9 months)Led the 360° marketing strategy, brand positioning, and end to end execution, directly setting marketing initiatives with overall company direction and commercial goals.
Managed the annual marketing budget and defined core KPIs, orchestrating multi-channel customer acquisition campaigns that drove sustained year-over-year (YoY) revenue growth.
Designed, analyzed, and executed exploratory testing for creative, bid, campaign setting, placement, audience, and platform performance.
Consistently delivered, reviewed and executed media buying plans with Google Ads and LinkedIn Ads.
Education
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- MMeta Ads Manager
- Strategic Marketing ManagementUniversidad AnáhuacAug 2018 - May 2023 (4 years 10 months)
- PProfesional Certificado en
- Search Ads 360 CertificationGoogle
- Campaign Manager CertificationGoogle
- MMeta Certified Digital Marketing Associate
- Display & Video 360 certificationGoogle