Reach and engagement within the brand's digital communities increased by 14% monthly thanks to the implementation of social conversation. With some clients (such as Colombo Americano) we had to create english campaigns for ads and for social media content.
Estratega Digital
Cámara de Comercio de Cali
Sep 2022 - Nov 2022(3 months)
Execution of the digital strategy for brands, effectively achieving marketing objectives through data analysis, content creation, marketing campaigns and website improvement. Developed a content strategy focused on TikTok by adjusting the tone and creating visuals tailored to the platform's audience.
Consultor Digital
Fundación WWB Colombia
Aug 2022 - Aug 2024(2 years 1 month)
Execution of the digital strategy for brands, effectively achieving marketing objectives through data analysis, content creation, marketing campaigns and website improvement. At the WWB Colombia Foundation, a 154% compliance rate was achieved in ecosystem growth metrics by the end of 2023. Streamlined project workflows, enhancing overall efficiency by 25%. Developed a content strategy focused on TikTok by adjusting the tone and creating visuals tailored to the platform's audience.
Coordinador Digital
Librería Nacional
Aug 2016 - Aug 2020(4 years 1 month)
Copywriter and social media specialist focused on increasing leads and e-commerce sales by 20% monthly throught marketing campaigns and strategy. Reach and engagement within the brand's digital communities increased by 14% monthly thanks to the implementation of social conversation.
Social media manager
Existaya.com Digital Agency
Oct 2011 - Mar 2020(8 years 6 months)
Reach and engagement within the brand's digital communities increased by 14% monthly thanks to the implementation of social conversation. With some clients (such as Colombo Americano) we had to create english campaigns for ads and for social media content.
Projects (professional or personal)
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Winny
Existaya.com Digital Agency
Oct 2011 - Dec 2012(1 year 3 months)
Reach and engagement within the brand's digital communities increased by 14% monthly thanks to the implementation of social conversation. With some clients (such as Colombo Americano) we had to create english campaigns for ads and for social media content.