Diego Armando Córdoba Prieto

Executive MBA-credentialed Marketing Manager with 5+ years in B2B SaaS/EdTech and 6+ years in International Education, driving pipeline growth, customer value realization, and regional expansion across the Americas. Proven ability to manage the full customer lifecycle, from demand generation and ABM through product adoption, channel partner enablement, and post-sale expansion, turning market and customer insights into measurable business outcomes. Proven ability to transfer marketing frameworks across verticals, from EdTech/SaaS to multiple B2B markets. Expert in multichannel campaign execution, end-to-end event management (20+ field & virtual events across 6 LATAM countries), ABM strategy, customer engagement and enablement, cross-functional collaboration (Sales, Product, Account Management), and leveraging data to drive pipeline acceleration and Customer Lifetime Value growth. Consistent track record of building customer advocacy, generating qualified pipeline, and delivering measurable growth across diverse institutional markets, especially Latin America and the Caribbean.