Diana Pasquel

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Creative Brand Manager

Intern, Part Time at Superb

Jan 2023 - Jun 2023 (6 months)

Responsibilities: • Develop brand strategies, marketing plans, and product innovation to drive company growth. • Analyze and report on brand performance, monitor market and consumer trends.

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Social Media Manager

Part Time at Xielo Skydive

Aug 2022 - Current (2 years 9 months)

Responsibilities: • Develop and implement a comprehensive social media strategy aligned with business objectives and brand messaging. • Launch, monitor, optimize, and report on all paid marketing channels to maximize ROI and scale campaigns. • Stay updated on social media trends, best practices, and algorithm updates to adjust strategies accordingly. • Lead a creative team in creating engaging and high-converting content. • Develop influencer campaign strategies from research to coordination and reporting. Tools: Slack, FreshSales, Meta Business Suite, SproutSocial, AnswerThePublic, Google Trends. Achievements: Designed CRM strategy and processes to optimize sales team performance.

Creative

Geometry Colombia

Jul 2021 - Jul 2022 (1 year 1 month)

• Work closely with the art director and creative director to ideate and execute brandmaterials. • Conceptualize, develop, and build various creative assets to support product andmarketing initiatives. • Apply conceptual brand design and localize global brand guidelines. • Collaborate with marketeers and copywriters to bring visual ideas to life. • Work with brands such as Colgate, Ajax, Palmolive Naturals, Axion, Protex, Fabuloso,Suavitel.

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Marketing Coordinator

Urk Up

Oct 2020 - Aug 2022 (1 year 11 months)

Responsibilities: • Design of the digital and printed advertising material requested by the Manager, in compliance with the schedule established by URK UP. • Web and digital design. • Administration of the company's social networks in terms of: publications, stories, copies and hashtags, message management, report and analysis of metrics. • Administration and updating of the company website. • Design and implementation of digital advertising strategies and guidelines. • Provide support to the Commercial and Marketing Department in the joint realization and implementation of advertising strategies and design of advertising material. • Define, measure and carry out the tasks of the key performance indicators or KPI's of the company. •

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Social Media Manager

TWL WebCam

Jun 2019 - Oct 2020 (1 year 5 months)

Responsibilities: • Conduct media planning based on client objectives to achieve defined KPIs. • Design digital media campaigns aligned with client objectives. • Manage social media planning and buying across multiple platforms. • Optimize campaigns to maximize traffic and conversions. • Propose media strategies and recommendations to meet clients' business requirements. Tools: Meta Business Suite, Google Analytics, Photoshop, Illustrator, Premiere Pro, After Effects, Metricool, Google Trends. Achievements: Successfully executed live social media planning and coverage at the world's largest adult industry event.

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Community manager

Jeoz Estudio Creativo

Jan 2018 - Jan 2019 (1 year 1 month)

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Community Manager

Part Time at Jeoz Group

Jan 2018 - Jan 2019 (1 year 1 month)

Responsibilities: • Create engaging and relevant content for Facebook, Instagram, and Twitter. • Respond to comments and customer queries in a timely manner. • Monitor, track, and report on feedback and online reviews. • Analyze traffic and relevant community metrics. • Source and engage with influencers and micro-influencers. Tools: Meta Business Suite, Google Analytics, Metricool, Google Trends. Achievements: Developed a digital strategy to expand the Prokpil brand into the Peruvian and Ecuadorian markets.

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Audiovisual Media Assistant

Full Time at Colegio Lacordaire

Apr 2015 - Aug 2018 (3 years 5 months)

I performed tasks focused on the creation of tangible advertising products such as: agendas, calendars, bookmarks, stands, and the elaboration of graphic and audiovisual pieces for the internal and external communication pieces of the institution.

Diana Pasquel

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Diana's behavioral traits
Diana's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.