Diana Velandia

Diana Velandia

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Senior Partner Marketing Manager
Bogotá, Bogota, Colombia

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Résumé


Jobs verified_user 0% verified
  • Asurion
    Senior Partner Marketing Manager
    Asurion
    Aug 2015 - Current (11 years 3 months)
    - Development and support of projects that drive growth and profitability in mobile protection programs in the Colombian, Peruvian, Ecuadorian and Chilean markets.
  • BlackBerry
    Country Marketing Manager North Region + Chile + Argentina
    BlackBerry
    Oct 2012 - Aug 2015 (2 years 11 months)
    - I led the planning, development and implementation of Go to Market strategies and sales programs for distributors, retail, enterprise and SMEs channels and for the markets of Colombia, Ecuador, Venezuela, Chile and Argentina.
    - Led a team of 4 marketing managers.
  • BlackBerry
    Senior Indirect/National Retail Marketing Manager North Region
    BlackBerry
    Apr 2012 - Sep 2012 (6 months)
    - Responsible for planning, developing and implementing marketing strategies for BlackBerry smartphones for distribution and retail channels in Colombia, Ecuador and Venezuela.
  • BlackBerry
    Carrier Marketing Manager
    BlackBerry
    Aug 2009 - Apr 2012 (2 years 9 months)
    - Developed and executed marketing programs, through Telefónica Venezuela, to support the growth objectives of BlackBerry smartphones.
  • Sistole
    Account Manager - Trade Marketing
    Sistole
    Jun 2007 - Jul 2009 (2 years 2 months)
    - Responsible for the creation of 360-degree marketing and trade marketing strategies from inception to implementation, monitoring and measurement with direct impact on sales and brand awareness.
    - Accounts in charge: Movistar and BlackBerry.
    - Responsible for developing initiatives to generate more sales to the company and customer retention; as well as developing closer relationships with customers and suppliers. Structuring and management of budgets and KPI´s.
    Responsible for leading a group of 8 people, including junior account managers and supervisors.
  • Yanbal International
    Brand Manager
    Yanbal International
    Mar 2004 - Jun 2006 (2 years 4 months)
  • Yanbal International
    Brand Manager Assistant
    Yanbal International
    Aug 2001 - Jan 2003 (1 year 6 months)
Education verified_user 0% verified
  • Universidad de los Andes - Colombia
    Senior Management Program in Leadership and Strategic Management, Coaching, Leadership
    Universidad de los Andes - Colombia
    Jan 2009 - Jan 2010 (1 year 1 month)
  • Universidad del Rosario
    Specialist in Marketing Management, Marketing
    Universidad del Rosario
    Jan 2005 - Jan 2006 (1 year 1 month)
  • Pontificia Universidad Javeriana
    Bachelor of Science
    Pontificia Universidad Javeriana
    Jan 1996 - Jan 2002 (6 years 1 month)