D
Diana Marcela Salazar López
About
Detail
Medellín, Antioquia, Colombia
Résumé
Jobs
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- EMarketing CoordinatorExFreightMar 2024 - Mar 2026 (2 years 1 month)• Planned and executed SEO and SEM strategies to increase organic visibility and drive qualified traffic.
• Monitored and optimized full-funnel digital campaigns across Google Ads and Meta Ads, adjusting segmentation, copy, and creatives to improve performance.
• Executed email marketing campaigns through MailerLite, managing segmentation, automation flows, and performance tracking.
• Built performance dashboards to track KPIs including CTR, CPL, and ROAS, supporting data-driven decision making.
• Coordinated with design, sales, and marketing teams to ensure campaign alignment and on-time delivery.
• Key Achievements: Increased organic traffic by 40% in 6 months by executing a structured SEO optimization plan that i 
Community Manager & Email Marketing SpecialistTradeview MarketsNov 2022 - Feb 2024 (1 year 4 months)• Managed brand presence across Instagram, TikTok, LinkedIn, YouTube, Twitter, and Facebook.
• Planned and executed multichannel content strategies aligned with brand positioning and engagement goals.
• Managed email marketing campaigns including list segmentation, content development, and performance analysis.
• Organized and hosted digital events and live broadcasts to boost brand awareness and community growth.
• Coordinated with design, marketing, and PR teams to ensure consistency across all digital touchpoints.
• Key Achievements: Grew the digital community by 35% in 12 months through a combination of organic content strategies and targeted paid campaigns across Instagram, TikTok, and LinkedIn.
• Key Achi- PCommunications Advisor & MarketingPRIMO COMPANYMar 2022 - Oct 2022 (8 months)• Developed and implemented internal communication strategies including newsletters, corporate presentations, blogs, and commercial copy.
• Managed social media accounts and created content aligned with brand voice and business objectives.
• Executed digital marketing campaigns tracking KPIs to optimize performance and reduce rework.
• Collaborated with the HR department on internal branding and employee communication initiatives.
• Key Achievements: Increased digital brand visibility by 25% in 7 months by executing integrated digital marketing campaigns that drove measurable growth in web traffic and organic reach.
Education
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- SContent Optimization CertificationSurfer SEOJan 2025
- Specialization in Marketing ManagementFundación Universitaria CEIPAJan 2024 - Jan 2025 (1 year 1 month)
- Master's Degree in Digital MarketingEIG EducationJan 2024 - Jan 2025 (1 year 1 month)
- Bachelor's Degree in Communication and Corporate RelationsUniversidad de MedellínJan 2014