D

Dhara Lyra

About

Detail

Marketing & Integrated Communications Strategist
State of São Paulo, Brazil
Contact Dhara regarding: 
work
Full-time jobs
Starting at USD55k/year
Flexible work
Starting at USD25/hour

Timeline

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Job
school
Education
folder
Project

Résumé

Jobs verified_user 0% verified
  • C
    Interpreter PT / EN
    CST
    Jan 2025
    Simultaneous and consecutive interpretation in professional settings.
  • Toloka AI
    Content & Data Evaluator (English)
    Toloka AI
    Jan 2025
    English-language content quality evaluation for AI model training. Critical analysis of content relevance and accuracy in international projects.
  • F
    Dispatcher Internal Communications & Logistics
    Franco Fleet Services USA
    Jan 2024 - Jan 2025 (1 year 1 month)
    Operational dispatch, bilingual internal communications (EN/PT), logistics control and invoice management for a US-based transportation company.
  • J
    Political Communications Strategist
    JCF Comunicacao
    Jan 2022 - Jan 2024 (2 years 1 month)
    • Strategic communications for city halls and political mandates (mayors, deputies, council members). • Led multidisciplinary teams of up to 10 people per project - recruiting, creative direction, and operational management. • Public image, institutional content, campaign production, crisis management and PR.
  • d
    Marketing & Communications Strategist - Freelance
    dharalyramkt
    Jan 2017 - Current (9 years 8 months)
    Full-service professional for SMBs across 21+ industries. Led commercial team at current client (Grupo F3) - pipeline mgmt, scripts, re-engagement and sales perf. All projects executed in parallel with other professional roles - proving exceptional capacity for multifunctional management at scale.
  • A
    English Teacher
    Aliança América
    Jan 2014 - Jan 2026 (12 years 1 month)
    10+ years of teaching (since age 14). Classes for Brazilian professionals and entrepreneurs operating abroad, focused on business and marketing communication in EN.
Education verified_user 0% verified
  • G
    Google Immersion
    Jan 2025 - Jan 2026 (1 year 1 month)
    SEO AI SEO GEO AIU Google Ads Immersion
  • UniCesumar
    B.S. in Marketing
    UniCesumar
    Jan 2025
    Post-Graduate (in progress) Neuromarketing & Neurobranding PUC In progress
  • R
    RD University
    Apr 2023 - Dec 2023 (9 months)
    Introduction to Inbound Marketing (4h) Digital Marketing (6h)
  • B
    Buzzmonitor / BUZZ
    Apr 2023
    Social Media Analytics (20h)
  • M
    Meta Blueprint
    Oct 2024
    Automate Your Campaign (8h) Facebook IQ Marketing Intelligence (8h) Measurement Fundamentals (4h) Ad Policies for Content, Creatives & Targeting (8h)
  • U
    Unicesumar Complementary Activities
    Jan 2022 - Jan 2025 (3 years 1 month)
    EMAGECOM III - Marketing, Management & Communications Conference (4h) Analysis & Planning in e-Commerce (40h) University Skills: Time Management (10h) University Skills: Financial Management (10h)
Projects (professional or personal) verified_user 0% verified
  • S
    Ophthalmologist MD
    Strategic Onboarding & Digital Presence
    Mar 2026 - Current (6 months)
    Full strategic dossier via Roadmap 5S (sensory neurobranding methodology). Meta Pixel + Conversions API setup, medical directory management, all content compliant with Brazilian Medical Ethics Code.
  • F
    Accounting Firm Franchise Segment
    Full Digital Presence
    Feb 2026 - Current (7 months)
    Built single-page HTML site from scratch: interactive dashboard, DIRECT methodology, blog modals, WhatsApp CTA, technical SEO and Google Search Console setup.
  • A
    RF Multimarcas
    Automotive Strategy, Production & Paid Traffic
    Dec 2024 - Current (1 year 9 months)
    Full strategy, content production and paid traffic management for a multi-brand car dealership. Integrated branding, communication and performance.
  • F
    Accounting Firm Dental Segment
    Full Funnel & Scale Strategy
    Feb 2026 - Current (7 months)
    Funnel diagnosis (~170 leads), bottleneck mapping (no-shows, open proposals, cold leads). LTV modeling, 7-email CRM sequence, WhatsApp re-engagement scripts. Documented R02k/year tax savings case used for objection handling.
  • 4
    Web Development
    4 Sites Built from Scratch HTML + Strategy
    Jul 2024 - Current (2 years 2 months)
    Felicio Contabilidade (dashboard, Traffic Lights, DIRECT, blog modal, WhatsApp CTA), Sorria Contabilidade, Medic Contabilidade (Meta Pixel + CAPI in HTML), and personal site dharalyramkt.com.br. DNS, SEO and Search Console on all.
  • C
    Fitness Industry. B2B
    Canton Fair (China) + National Market
    Jan 2024 - Jul 2025 (1 year 7 months)
    Strategic coverage of Canton Fair: scripts for stories, videos and authority content. Multi-platform content for gyms, retailers, and sales reps. Premium positioning clear differentiation from local competitors.
  • C
    Political Communication
    City Halls & Mandates | Sao Jose do Rio Preto, SP
    Jan 2022 - Jan 2024 (2 years 1 month)
    Full communications strategy for mayors, deputy mayors, and city council members. Led teams of up to 10 people per project - recruiting, creative direction, and ops. Public image management, institutional content, crisis management, and media relations.