Dhanraj V Pawar

Paid Search Specialist

Autodesk

May 2021 - Jul 2025 (4 years 3 months)

Managed Google & Bing Ads campaigns across APAC (AU, NZ, SG, MY, IN, KR, TH, PH, VN) with a $600K quarterly budget, driving $1.8M-$2.4M in revenue. Collaborated with stakeholders and agencies to boost trials, leads, and subscriptions through SEM/Paid Search. Managed end-to-end campaign execution—budgeting, strategy, performance tracking, and optimization—using data-driven insights for maximum efficiency.

Freelance Digital Marketer

Quantum Leap Learning Solutions

Aug 2020 - Mar 2021 (8 months)

Planned, launched, and optimized Google Ads and Meta Ads (Facebook & Instagram). Focused on full-funnel strategy: traffic generation, lead nurturing, and conversion. Improved lead quality and reduced CAC through A/B testing and audience segmentation.

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Manager – Digital Performance

Kottaram Agro Foods (Soulfull)

May 2019 - Jun 2020 (1 year 2 months)

Led the performance marketing strategy across paid search, display, and social ads. Website analytics, and campaign optimization to improve organic and paid performance. Tracked KPIs like CPA, ROAS, and conversion rate, using insights to guide ad improvements.

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Manager – Digital Marketing

Teamonk Global Foods

Aug 2017 - Apr 2019 (1 year 9 months)

Executed and scaled Google Ads, Facebook Ads, and Product Listing Ads (PLA). Conducted keyword research, ad testing, and performance tracking to enhance ROAS. Collaborated with design teams on creatives and landing pages to improve user experience.

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Sr. Executive – Online Marketing

AIA Educational E-services

Apr 2017 - Jul 2017 (4 months)

Managed lead-generation campaigns through Google Search & Display Ads. Implemented tracking and monitored key performance metrics for ongoing optimization.

Lead – Marketing

Apptad Inc.

Nov 2015 - Oct 2016 (1 year)

Led PPC campaigns across Google Ads for local B2B clients. Focused on local lead generation, keyword targeting, and performance reporting.

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Lead – Market Research Group

Accion Labs Inc.

Jan 2013 - Oct 2015 (2 years 10 months)

Research for prospective companies to build database for sales to reach out and to generate leads.

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Information Analyst / Sr. Associate

Genpact - RMS (Empower Research)

Nov 2010 - Dec 2012 (2 years 2 months)

Conducted KOL research, online research, and profiling.

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Market Research Analyst

Epro Manpower (Empower Research)

Oct 2009 - Oct 2010 (1 year 1 month)

KOL research from a medical industries to gain information for the end client to used for KOL profiling.

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