Joshua Nielsen

Joshua Nielsen  new_releases

About

Detail

Strategic Marketing & Brand Development
Urbana, Illinois, United States
Contact Joshua regarding: 
work
Full-time jobs

Timeline

work
Job
school
Education
auto_stories
Publication

Résumé

Jobs verified_user 9% verified
  • A
    Digital Marketing Director
    APPROVE
    Apr 2024 - Current (2 years 7 months)
  • Base Coat Marketing
    Operations / Marketing Director verified_user Verified experience
    Base Coat Marketing
    Apr 2023 - May 2024 (1 year 2 months)
  • S
    Creative Director
    Sage Island Marketing Agency
    Aug 2022 - Apr 2023 (9 months)
    Leading creative marketing strategy and brand development for a broad range of clients at a full-service marketing agency based in coastal North Carolina.
  • The Grainger College of Engineering
    Director of Marketing
    The Grainger College of Engineering
    Aug 2021 - Aug 2022 (1 year 1 month)
    Responsible for guiding marketing strategy development and implementation for the top-ranked Grainger College of Engineering at the University of Illinois Urbana-Champaign. I led a creative marketing team to deliver on an array of strategic goals for student recruitment and yield, peer reputation and rankings, affinity-building, and alumni relations.
  • The Grainger College of Engineering
    Associate Director of Digital Marketing
    The Grainger College of Engineering
    Feb 2020 - Aug 2021 (1 year 7 months)
  • A
    Creative Design & Consulting
    Amplifier Marketing and Strategy
    Mar 2019 - Aug 2022 (3 years 6 months)
    Amplifier works with nonprofits, universities, and start-ups to develop marketing, fundraising, and organizational strategies. I work with Amplifier in a freelance capacity to consult on brand development and audience engagement strategies, as well as creative design for identity, print, web, and social media platforms.
  • The Grainger College of Engineering
    Assistant Director of Digital Marketing
    The Grainger College of Engineering
    Sep 2017 - Feb 2020 (2 years 6 months)
  • MedBridge
    Product Marketing Specialist
    MedBridge
    Feb 2017 - Aug 2017 (7 months)
    Led product marketing design and messaging for startup delivering online education and patient engagement solutions to the healthcare industry.
  • University of Illinois at UrbanaChampaign
    Digital Marketing Coordinator
    University of Illinois at UrbanaChampaign
    May 2014 - Feb 2017 (2 years 10 months)
    Responsible for telling the Engineering at Illinois story and delivering its marketing messages through digital media. I worked closely with my team to articulate the college’s brand, and explored innovative communication approaches that had significant positive impact on the stature of the college. I led development of campaign strategy, and produced the digital materials to execute on goals. I analyzed engagement metrics and experimented aggressively to discover high-impact solutions.
  • University of Illinois at UrbanaChampaign
    Marketing Specialist
    University of Illinois at UrbanaChampaign
    Nov 2011 - Apr 2014 (2 years 6 months)
    Developed comprehensive market analyses, strategy and creative implements for on-campus graduate degree programs and professional online engineering programs. Worked closely with college IT, communications, and administrative offices to deliver various marketing materials and web-based media that build upon the strength of the college brand.
  • E
    Creative Designer
    Enhanced Telecommunications Corporation
    Jan 2008 - Dec 2010 (3 years)
    Responsible for conception and development of creative projects, including artistic design, copywriting, and production of all marketing and sales materials. Proposed and successfully launched new service bundle packages to residential and business customers leading to sustainable sales growth.
  • E
    Marketing Coordinator
    Enhanced Telecommunications Corporation
    Jan 2007 - Dec 2008 (2 years)
    Introduced new marketing perspective to fast-growing telecommunications service provider in SE Indiana. Focused on building a unified brand identity through analysis of consumer markets and integrated marketing strategy.
Education verified_user 0% verified
  • University of Illinois UrbanaChampaign
    Master’s Degree, Communication and Media Studies
    University of Illinois UrbanaChampaign
    Jan 2014 - Dec 2016 (3 years)
  • Southern Illinois University Carbondale
    Bachelor of Science (B.S, Journalism (Advertising & Integrated Marketing Communication)
    Southern Illinois University Carbondale
    Jan 2000 - Dec 2005 (6 years)
Publications verified_user 0% verified
  • C
    Evolution, Not Revolution: Keeping Your Website Modern and Avoiding Costly Site Overhauls
    CASE V Conference Presentation Chicago IL
    Dec 2015
    Website redesigns can be massive projects. The process often draws out over months, even years. By this point, your website is outdated and everything needs to be addressed—content creation, navigation changes, design overhaul, social media integration, administrative buy-in, etc. It can be an overwhelming undertaking, but it doesn't have to be. Your website is a vital communications tool that should stay top-of-mind. In this session, you'll leave with examples of how to maintain a modern website with the flexibility to make exciting updates when needs arise.
This is a community-created genome.