Brona O'Connor
About
Detail
CMO
Vancouver, British Columbia, Canada
Résumé
Jobs
verified_user
0% verified
Chief Marketing OfficerProcurifySep 2025 - Current (1 year 2 months)Procurify is the leading AI-powered procurement, accounts payable (AP), expense, and payment platform for mid-market organizations. We empower businesses to take complete control of spend, driving cost savings, operational efficiency, and smarter decision-making.
Named the #1 Purchasing Leader by G2, Procurify is trusted by hundreds of customers worldwide to manage over US$30 billion dollars of organizational spend. We integrate with major ERP accounting systems such as NetSuite and QuickBooks Online.- VP of MarketingProcurifyJun 2024 - Sep 2025 (1 year 4 months)
- VP of MarketingMediaValetJun 2022 - Jun 2024 (2 years 1 month)Leading the Marketing and Business Development teams at MediaValet and a member of the Executive team. Responsible for creating net new pipeline and revenue in addition to influencing customer expansion and upsell pipeline and revenue. Directly responsible for - Growth, Product Marketing, Customer Marketing & Community, Design, Analyst Relations, PR & Media and Business Development.
YoY Results:
+41% increase in new business opportunities
+51% in new business & upsell/expand opportunities
QoQ Results:
+15% in new business opportunities
+14% in new business & upsell/ expand opportunities
MediaValet was acquired by STG Partners, LLC in April, 2024. - Senior Director, Demand GenerationAllocadiaMar 2021 - Jun 2022 (1 year 4 months)[Allocadia was acquired in July 2021 by Brandmaker via Rubicon Technology Partners]
Responsible for the creation of net-new pipeline and revenue via integrated marketing campaigns including ABM, digital marketing, content, events and partner channels.
Manage the team responsible for programs, marketing automation and operations, digital marketing and ABM.
Results:
- Played a key role in growing Allocadia’s revenue X3
- 25% QoQ net-new pipeline growth
- Consistently achieved 90% marketing-influenced net-new pipeline
- Managed the largest programs budget within 1% of target spend QoQ
Highlights:
- Built and scaled the Demand Generation team
- Launched ABM at Allocadia - Director of Demand GenerationAllocadiaOct 2018 - Feb 2021 (2 years 5 months)
- Senior Manager, Demand GenerationAllocadiaDec 2017 - Sep 2018 (10 months)
- Demand Generation ManagerAllocadiaMay 2017 - Dec 2017 (8 months)
- Partner Marketing ManagerAllocadiaJun 2016 - May 2017 (1 year)Responsible for new-new pipeline from Allocadia’s strategic partner channel including Oracle and IBM.
Developed multi-touch partner marketing campaigns with Allocadia's strategic partner network.
Responsible for content creation, virtual events and trade shows to drive partner pipeline and revenue.
Played a key role in identifying new partner opportunities and coordinated onboarding and enablement. - Global Business DevelopmentFasken Martineau DuMoulinJun 2013 - Jun 2016 (3 years 1 month)Business Development in the Global Marketing Group, working across nine offices in Canada, Europe and Africa, on marketing and business development strategy, planning and execution.
Managing the marketing and business development strategy for the Global Mining Group, ranked global law firm of the year by Who's Who Legal, in addition to the Aboriginal Law and Corporate Social Responsibility practices.
Specialities:
- Project management
- Marketing and business development strategy
- Digital strategy
- Event management
- Communications - Marketing ExecutiveFRKellyAug 2011 - May 2013 (1 year 10 months)Intellectual Property law firm in Ireland with offices in Dublin and Belfast.
Lead the firm's national and international marketing and business development strategy, digital and corporate communications, proposals and event management. - Digital Marketing ConsultantfreelanceNov 2010 - Oct 2011 (1 year)Freelance Digital Marketing Specialist and Project Manager. Working with clients in education, local Government and charity positions. Specializing in cross-channel digital marketing campaigns, corporate social media policy and online sales strategies.
- Marketing & Digital Content ExecutiveIFS Asset Managers LTDJun 2010 - Aug 2011 (1 year 3 months)- Marketing and business development plan and execution
- Digital strategy including developing the website, management of social media platforms and SEO
- Report generation and analysis
- Client relations
- Regional event management
- Assistant Editor of shareholder newsletter
- CRM Management
- Administrative duties - EEvent ManagerEriva LtdJan 2005 - Jan 2008 (3 years 1 month)National event management company hosting the largest and most popular art fairs in Ireland.
Events include; Art Ireland, Art Ireland Spring Collection, The Cork Art Fair and The Dublin Art Fair.
In 2008 over 19,000 people attended Eriva art fairs with hundreds of artists and galleries exhibiting at Eriva art fairs.
- Event management
- Customer relations
- CRM management
- B2B promotions
- Public relations
Education
verified_user
0% verified
- Continuing Studies - FrenchThe University of British ColumbiaJan 2015
- TGraduateship - Qualified Marketers Exam 2012, MarketingThe Marketing Institute of IrelandJan 2012
- EPost Graduate Diploma in Public Relations and Event Management, Marketing Communications, Media Relations, Advanced MediEuropean Institute of CommunicationsJan 2010
- Business Studies and Arts Management, Marketing, Event Management, Public Relations, New Media Technology...Dún Laoghaire Institute of Art Design and TechnologyJan 2005 - Jan 2009 (4 years 1 month)
Projects (professional or personal)
verified_user
0% verified
Publications
verified_user
0% verified
- I[Infographic] 3 valuable reasons to plan your marketing investments betterIBM THINK Marketing blog Feb
- I3 Essential Steps in Marketing Performance ManagementIBM THINK Marketing Blog Oct
- O[Infographic] 5 Steps to Growing your Marketing PerformanceOracle Modern Marketing blog Feb
- OHow to Run Marketing Better with Effective Budgeting and PlanningOracle Marketing Cloud Modern Marketing Blog Sep
- IRun Smart - 4 Steps to Fuel Your Marketing PerformanceIBM THINK Marketing Blog Dec