Sarah Smithline

Vice President, Product Marketing

GP

Apr 2026 - Current (5 months)

Head of Product Marketing at G-P, the leader in global employment. G-P codes global labor laws and compliance directly into existing hiring and HR workflows, supporting teams in 180+ countries. G-P's unmatched, proprietary knowledge and advanced, agentic AI platform powers its Employer of Record (EOR), Contractor, and G-P Gia™ (a Global HR agent) products.

Product Marketing

Gusto

Jul 2024 - Apr 2026 (1 year 10 months)

Product Marketing Consultant

Gusto

Mar 2024 - Jun 2024 (4 months)

I

Product Marketing Consultant

Independent Product Marketing and Marketing Strategy

Oct 2023 - Jan 2026 (2 years 4 months)

Helping B2B marketing leaders and executives position their products and win in their markets 💪 I'm working with innovative, high-growth businesses on new product launches, GTM strategy, product positioning, market research, and sales enablement initiatives. Engagements include: - Gusto: Launched a new Time & Attendance product (and subsequently joined full-time) at Gusto, the payroll and HR platform for small businesses - OrgChart: Conducted market research, built personas and audience-based messaging at a leading HR tech app - LÜK (acquired): Acted as the Interim Head of Marketing, drove a new GTM approach, and implemented Demand Gen programs for a production booking and 1099 payroll platform - Stealth Co: Led a repositioning and new w

Senior Director of Product Marketing

ChartHop

Jan 2022 - Sep 2023 (1 year 9 months)

Built and led Product, Lifecycle, and Partner Marketing function for ChartHop, a Series C HR Tech company. Also managed PR, Social Media, Content and Brand Creative teams on an interim basis from January-September 2023. Bringing a fresh approach to HR, ChartHop’s People Operations Platform is the unified source for people data and the main point of action for day-to-day people programs, processes, and initiatives. From People and Finance executives to managers and employees, ChartHop is designed for everyone in the organization.

Senior Director of Product Marketing

Intapp

Jan 2019 - Jan 2022 (3 years 1 month)

Led Product Marketing for Intapp and DealCloud's leading AI-powered platforms and solutions for professional and financial services firms.

Director of Product Marketing

Diligent Corporation

Jan 2017 - Jan 2019 (2 years 1 month)

Head of global Product Marketing team, responsible for product messaging, go-to-market strategy, market and competitive insight, sales enablement, and in-app thought leadership content. As a leader in secure governance and collaboration solutions for boards and leadership teams, Diligent Corporation serves more than 16,000 clients and 600,000 users around the globe. We’ve led the market for 15 years, and our Governance Cloud offering is the only integrated enterprise governance management solution on the market. Headquartered in New York, we have 16 offices in 14 countries and surpassed more than $200 million Annual Recurring Revenue (ARR) last year.

Senior Product Marketing Manager

Getty Images

Jan 2013 - Jan 2017 (4 years 1 month)

Held positions in Marketing Strategy, Integrated Brand Marketing, and Product Marketing. Managed cross-channel global marketing campaigns and go-to-market strategy for new product launches and branding initiatives. Developed product messaging, sales collateral, and digital media content. Managed a team budget and annual planning.

Product Marketing Manager, Engineering & Technology Markets

Elsevier

Jan 2010 - Jan 2013 (3 years 1 month)

Segment marketing lead for digital scientific research tools. Developed value messaging and market insights; owned partnership marketing, digital content production and sales enablement. Partnered with product management to launch a new pilot product for the high tech industry.

Senior Publicist

John Wiley and Sons

Jan 2007 - Jan 2010 (3 years 1 month)

Managed national publicity campaigns for premier authors across non-fiction categories and for the Frommer's travel brand.

Marketing and Publicity

HarperCollins Publishers

Jan 2005 - Jan 2007 (2 years 1 month)

Developed and executed publicity campaigns for HarperOne's best-selling titles in the religion and spirituality category.

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