Larysa Zakirova

As COO at INFUSE, I direct the strategy and operations of a department serving 1,000+ B2B clients across 20+ industries. I've overseen rapid company growth - scaling our team from 5 to 1,000+ employees, opening 6 offices globally, and expanding our client base by 1,800%.

With a C-level background spanning both IT and marketing strategy, including Account-Based Marketing and Intent strategies, I identify, guide, and manage a highly diverse set of client needs, from branding strategy to the technical aspects of marketing automation. I bring clarity and discipline to complex operational challenges, and I am energized by building high-performing teams and partnerships that drive client success and innovation.

Recent speaking engagements:

INFUSE Ops Summit (2026) — Empowering Teams Through AI
INFUSE NAM SKO (2026) — Client-Centric Operations: Winning Through Delivery and Customer Excellence
INFUSE EMEA SKO 2025 (2025) — Opening Keynote + Panel Discussion
INFUSE Global Client Success Summit — Transforming Projects and Client Success Tech
Pavilion GTM Summit, Washington, D.C. — Representing INFUSE on GTM strategy and demand generation (2025)
6sense Breakthrough '24 — Empowering Breakthrough Marketers with Data (2024)

Awards & accolades:

Gold Stevie® Winner – Customer Service Executive of the Year 2026